SEO Tools

Link Research Tools - the Good, the Bad and the Pointless

Published: November 16th, 2011

At first glance the package looks quite promising, although any link builder that I’ve ever worked with will probably tell you that they either don’t have the time or don’t need this sort of suite to be able to tell whether a link is good or not (and to some extent I agree), so that pretty much rules them out as a target market, making the name of the product somewhat misleading.

Personally, I thought that whilst this sort of thing is very nice its real purpose lies in either early analysis, reporting or simply to have another tool to say you use to impress clients.

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Gary Beal’s Top 12 SEO Tips 2011 – Part 4

Published: June 22nd, 2011

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9. Create a Mobile version of your website.

Mobile is the “next Big Thing” and creating a mobile version is free and easy on sites like Zinadoo and Mobeezo.

You can also get mobile apps built for a few hundred quid. This can be used as a viral and social media tool, used to get numerous links from great ranking sites like a link from Apple if you build an iphone app.

Next, use sites like : Foursquare, Gowalla, Twitter Places, Loopt, MyTown, BrightKite and Facebook. You could use tools like TwitResponse to set up auto Twits for a month in advance using a basic spreadsheet.

10. Optimise for Local Search

If you have a brick and mortar shop or an office where you trade and don’t already know this, you must be hiding. Local search is the easiest way to smash the top spots, and will soon take on even more power.

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Gary Beal’s Top 12 SEO Tips 2011 – Part 3

Published: June 22nd, 2011

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6. Geotargeting for Language or Regional Targeting

The various ways that people search and the results the search engines are delivering are evolving rapidly. Smarter queries and more complex algorithms mean that you need to use various techniques to be sure you are showing up in the results. Local search, advanced search, regional search and language-based searches are some of the filters an end-user or a search engine can use in determining who shows up, when they show up and where they show up.

Geotargeting is one tool Google has refined and one that you can manipulate to a point in order to increase saturation in any market. Beyond the obvious on-page considerations, different searches will deliver (in most cases) a different set of results.

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Gary Beal’s Top 12 SEO Tips 2011 – Part 2

Published: June 22nd, 2011

Top 12 SEO Tips Part 1

2. Check your site for errors

I regularly run Xenu or Screaming Frog SEO Spider to identify orphan files, links or other on-page issues. I’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following;

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Excel For SEOs – Vlookup, Pivot Tables in SEO

Published: October 29th, 2010

How To Use VLookup Function in Excel

I hate excel. It has to be said. However we use excel everyday for everything, simple calculations, records of rankings, doing keyword research etc. One of the things that I had to do this week is compare monthly search volume on certain keywords and plot it against current rankings into a graph.
Sounds easy, and it IS easy and there are resources like Rich Baxter’s tutorial that shows you how to do it - but I just wasn’t following half way. :( It is no doubt an awesome tutorial that probably took ages to do and I appreciate that - this post on the other hand, is kinda like an extension of that post, if you will, but for really slow folks like me who need to go through every single step slowly, understand it and then have screenshots in front of my face for every click.

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