Social Media Marketing

Gamification - Do you understand what it means and how it could help your business grow?

Published: August 24th, 2012

While not yet a word in the English dictionairy, gamification is a term that could help promote and grow many online businesses and services.

Wikipedia describes gamification as “the use of game design techniques, game thinking and game mechanics to enhance non-game contexts.”

There has been a stack of SEO debates this year about the relevancy of links, social, content, good content and creativity. What is the best way forward and what will give you the edge moving into 2013?

I still believe you can’t beat a combination of everything; however, creativity, for me, will most definitely give you the edge.

Most people who use Facebook will have at some stage come across the ever evolving game “Farmville”, where millions of people around the world engage in building farms or trading animals to grow their online agricultural empire.

What a lot of people don’t realise is the amount of users who also departed with their hard earned cash, purchasing products and services (my girlfriend included) to earn extra points within the game so they could build a new barn or pen for their online animals.

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Finding Influencers Using Followerwonk

Published: August 15th, 2012

Social Media is a nation wide conversation. It’s about engaging with people in your community, knowing who is influencial within your community and how active they are within your niche. But how do you find people within your niche? And how do you know if they are influential or whether they are even active?

Followerwonk is a fantastic tool to cover all the above questions. It is a cheap and efficient way for small businesses to monitor and measure potential influencers that can amplify their marketing efforts. Using this tool you can search for keywords within a person’s bio, for example if you are looking for bloggers with children you can type in “mummy blogger”. In the advanced search you can also decide what location you are looking for and in even more detail how many tweets/followers/following they have.

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Using KPIs to Measure Social Media Success

Published: August 2nd, 2012

With the boom of social media in the past few years, we are seeing increasing numbers of companies integrating social media into their marketing strategy.

This modern form of marketing doesn’t always work with traditional practices and models, and it is often considered hard to find the real and measurable value behind the fans and followers. Typically bosses are data-driven and they don’t want to hear about fluffy statistics, they’re after hard figures that relate to sales and profit. Social media is still relatively in its infancy when it comes to its measurement, so how can we give them the proof that your social media efforts are actually working?

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The Future of TV and Social Media

Published: July 16th, 2012

As television becomes more digital, people do not simply consume content on different social platforms, they start sharing it. As television shows continue to release articles and reviews about the show, fans increasingly share interesting information about the show such as trailers and clips. Those shows that are therefore discussed via social networks such as Twitter and Facebook are more likely to have higher ratings than shows that are not.

It is no surprise that people are tweeting about TV shows and creating Facebook statuses about them, but data from Nielsen has produced the first reliable data set deducing the fact that there is actually a correlation between social noise and television ratings.

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Free Twitter Analytics Tools

Published: May 9th, 2012

In September 2011 Twitter announced they were launching Twitter Web Analytics to enable website owners to understand how much traffic their site receives from Twitter and the effect had of integrating Twitter within their site.

However, it is now May 2012 and the analytics still do not appear to have been fully rolled out which leaves some of us wondering what the best way might be to discover our Twitter analytics. I have put together a list of 5 free Twitter Analytics tools that I have used previously:

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