The SEO industry as a whole is changing almost on a daily basis and I’m not just talking about search metrics!

Whilst I have not been in the SEO industry as long as many of my peers I have certainly noticed a few changes over the past few years. When I first started in SEO there seemed to be an unwritten code within SEO-ers that you don’t ‘tell on people’. Ok you might do things to sabotage the competition, for example there was Google bowling, firing porn backlinks at the competition and more recently rainbow tables. But let’s take all that out of the equation as this all very black hat SEO.

In the past if someone were to implement an SEO strategy which impacted on your SERP rankings then you would merely add it to your strategy rather than try to take them down. I know what you’re thinking ‘where’s the fun in that’. The thing is, if you spend your time attacking an individual website SEO strategy, you could be investing that time making your own natural search presence stronger. So in a competitive sector it is pretty pointless implementing anti SEO tactics on rivals. Unless money is of cause no option.

‘All’s fair in love and war’, which let’s face it SEO is?

Over the years I have found 1000s of dodgy things being done by the competition and although sometimes it has driven me wild I’ve always come back to the same conclusion. Good for them!

I have found large Russian hubs, which to this day I still have no idea how many people they must have had employed to produce that amount of spam.