Archive for February, 2009

New Measures Taken By the Search Engines to Combat Content Duplication

Published: February 25th, 2009

One of the main problems with the Internet today is the amount of duplicate content. This poses problems for searchers who only want to see one version displayed in the search results. It causes problems for the search engines who do their best to index the original version. And finally it causes problems for Search Engine Optimisation (SEO) as site owners are concerned that if the search engines find multiple versions of a page their link credit will be worth less and as a result they will slide down the Search Engine rankings.

The top three Search Engines; Google, Yahoo, and Microsoft, have united in offering a way to avoid duplicate content clogging up the Search Engines and in doing so hope to make things easier for everyone. The solution lies in the “canonical tag”.

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Common SEO Mistakes To Look Out For

Published: February 24th, 2009

It is one of the most common problems that we come across; people who have undergone search engine optimisation on their site when their knowledge on what it entails is limited. Of course many know the basics (link building, forum posting, optimising your site for keywords etc. etc.) however without careful practice you could be doing more harm to your site than good. The following is a quick list of places where people can go wrong:

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Increase natural traffic to your website - 10 simple ways

Published: February 20th, 2009

Despite the doom and gloom on the high street, e-commerce continues to grow strongly for UK retailers. Online shopping grew by 19 per cent year on year to January 2009 according to the latest IMRG Capgemini e-Retail Sales Index. Nor is it just the “pure-play” internet retailers that are benefiting from this boom such as eBay and Amazon; in Hitwise’s most recently published list of the top UK e-tailers, traditional “bricks and mortar” retailers occupied four of the top ten spots: Argos, Tesco, Marks and Spencer and Next.

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The Importance in Thinking About Your Keywords

Published: February 20th, 2009

I read recently on SEO Chat the importance of choosing the correct keywords and the keywords that will convert. Nothing could be truer. Working in SEO time and time again I hear from people that they want to appear top in Google for phrases that ultimately will not generate them the conversions that they so desperately seek. SEO Chat notes that one word keywords are pretty pointless and costly. Even if you do get to first place in Google it does not necessarily get you the conversions.

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Flash Sites: Hope for Getting into Google

Published: February 19th, 2009

Using Flash in website design has previously caused headaches for implementing successful Search Engine Optimisation strategies but if you are stuck with a recently developed Flash website there is now hope for getting your site indexed in Google. As search engines have struggled with capturing dynamic web content Flash is often completely avoided. Static websites have been the answer to avoid this problem but now Google are looking to solve the problem Flash has presented.

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