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The news has started to filter down that Bing has leapfrogged Yahoo into the slot as the second biggest search engine, taking only two weeks from its launch to do so.
This is hardly surprising and anyone drawing hasty conclusions about this meaning a rapid demise for Google or Yahoo should be disqualified for jumping the gun ridiculously early.
Google is laughing at us.
They have developed SEO from the cheap alternative way to promote your business into a fully integrated follower of the long-standing traditional rules of business. And a lot of people don’t seem to have noticed.
There is some confusion about what link baiting is, how to go about it and what relationship it should have with your brand.
Link baiting is the creation of something that attracts links from others. Your creation can be interesting, humorous or shocking. As long as it gets people talking, referring and linking then it’s fulfilling its purpose.
It can be an article, blog or video. Or a game. Really, just anything that gets discussion going and makes people want to show others.
Have you ever stumbled across a website that has ripped off the copy you poured hours of sweat and tears into writing? What can you do about it?
Some webmasters employ javascript alerts (‘Don’t even think about it!’) to put off sneaky thieves from copying anything on the page, and others don’t allow users to right-click at all. They are right to not take the issue lightly – duplicate content will not help your SEO efforts.
However, there are other tactics you can employ, which allow users to retain their freedom to click and copy what they like, whilst still giving you the ability to give content thieves a cheeky kick in the crotch.
This week has raised some questions regarding when to use 301 redirects and where users should be redirected if a user comes across an error page (a 404 page).
The hand: I forgot to add perhaps the next google will be a ...
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