Last week we talked about the benefits of using Google Remarketing in display-based campaigns and discussed the ease of use, customisation opportunities, and overall flexibility provided by this targeting tool. Today I would like to talk about how to create effective remarketing lists and share a few ideas on what sort of visitors you should consider for remarketing.
Archive for July, 2010
A lesson in Canonical URLs & Trailing Slashes
Most websites will use the http://www.website.com structure as their main website URL and this will be the address used in link building campaigns. However in some circumstances, you may find that Google has indexed two versions of your homepage. E.g.
- http://www.website.com
- http://www.website.com/
- http://website.com
- http://website.com/
- http://www.website.com/index.html
- http://www.website.com/index.html/
These are called “canonical” URLs and for the best search engine results, you should get rid of all but one, and stick to it!
Use the Google site command to see if there are any extraneous URLs. Type in site:www.website.com to see what pages are indexed. If you have a large site, also try site:www.website.com/index.html or whatever your “index” page is. If both exist, you should go through your website links and point all your “home” links to just one of them. Also consider putting a 301 redirect on extra pages to
Spy On Your Visitors With Google Remarketing
Google Remarketing is a new Adwords targeting feature available for display-based campaigns. Remarketing allows you to find users who previously interacted with your site, and tailor your message to their specific interest. You can show users these messages as they browse sites across the Google display network.
Remarketing focuses on interest-based targeting, which lets you reach people based on their interests in addition to the content they are viewing. With interest category marketing, you can effectively improve user’s online experience and significantly increase your ROI. It also allows you to extract only the most valuable leads and decrease your CPA.
SEO Spyglass Review
If you are serious about ranking high within the search engine result pages and are serious about SEO then you will know that obtaining high authority, quality links from related website is one of the main factors in increasing ranking position.
Links can be achieved through a number of methods. Sourcing high authority blogs with link bait ideas, paid directories (yahoo directory) which offer instant boosts for a fee or article marketing and free directory submissions.
Working within a success SEO company, we are constantly challenge by our clients to ‘beat’ the competition. I am sure the competition are saying the same thing! Regardless, one of the main principles of SEO is ranking high within the serp’s for the keywords chosen by the clients. Achieving this requires back links and where better to start than analysing the back links of your nearest and dearest competitors? Gaining the knowledge of how your competitors rank high for a competitive keyword is a crucial aspect of successful SEO. Once you understand these links you are able to emulate their most valuable links aligned with your own strategy to move ahead in the search result pages.
There are many tools which you can use to analyse competitor back links. The SEO moz open site explorer is a fantastic tool for link popularity and backlink analysis. Alternatively you can explore competitor back links through Yahoo site explorer. Principally these tools are great in sourcing competitor back links but a personal favourite of mine is SEO Spyglass produced by Link Assistant.
5 Reasons Why Google Adwords Is Better Than SEO
If you want your online marketing campaign to be successful, you have to be a strong competitor within your industry and be fast and efficient in delivering your advertising strategies. Clients often complain that organic SEO requires too much effort and most importantly too much time to see the right return on investment. SEO requires people to commit to an ongoing investment, which may or may not deliver great results. The fact that search engine algorithms are constantly being changed and the lack of clear rules for optimisation activities puts clients in a position where they have less control over their online marketing activities and ultimately less control over their ROI. That’s why I advocate PPC! Here are 5 reasons why PPC beats SEO.
The hand: I forgot to add perhaps the next google will be a ...
Fergus Clawson: Howard - Articles can still work, pick the right p...