Archive for February, 2012

Pinterest - How it affects SEO

What is Pinterest?

It’s been getting a lot of hype recently in the Social Media world, and not only from those who like to be creative and love photography and pictures, but also for the SEO benefits that come with it. At the moment you have to either be invited to join Pinterest from a friend who already has an account, or you need to apply to join the waiting list (from general consensus this waiting list does not usually last longer than a week, so don’t be put off by this as you will be pinning before you know it.) Once registered you begin creating “boards” around a subject matter that interests you or is related to your brand. Pictures and photos can be uploaded from your computer onto your boards or they can be pinned from pages off the Internet using the very handy “pin it” button that can be installed onto your browser. Once you have created your boards you can search around for friends and “follow” them and their boards or you can simply search for other people and boards that interest you.

Blueclaw Parts Company with Gary Beal

Blueclaw has released Gary Beal, Head of Search at Blueclaw, from all duties with immediate effect. Gary Beal will no longer represent Blueclaw in any capacity.

Does the Google+ markup confuse the Googlebot?

This morning while trying to have a play with the Google author search I ended up on the image search results for my name and was surprised to see friends and colleagues of mine appearing in the results with our own Anna Francis even appearing before me. On the first page of results there are three pictures of me (orange) from various sites, three pictures of people who have me in their/are in my google plus circles, and one image that was previously my Google Plus avatar (but is out of date as I changed my profile picture about a month ago).

 

Clicking the images confirmed my suspicions that they were coming from my google plus page and were being seen as relevant as the images where located in markets next to the words “In John’s circles” or “has John in circles” and seemingly Google is seeing their proximity to the word John as making them more relevant then the actual profile picture of me on the page and the countless repetitions of my avatar next to my posts.

Obviously being a nosey web developer I couldn’t resist having a peak about at the HTML on the Google+ profile page and make some suprising discoveries.

 

  1. The main profile picture has no Alt text (the avatars next to the posts do)
  2. The page does actual use the Google recommended hcard microformat, however it fails to make use of the photo property which would surely have made it more obvious to the Googlebot which image on the page is most relevant.
  3. There is a lot of repetitive inline styling bulking the code (I’m just being picky now).

One would think if anyone would be getting the markup correct on their page then surely it would be Google but it seems even they have some work to do.

PPC Consultant Vacancy

PPC Consultant (minimum 2 years experience).

Our PPC dept is expanding and we are looking to fill a vacancy for a talented PPC expert.

The role:

To set up, manage and optimise campaigns in Google AdWords.

To investigate other paid advertising opportunities for clients: Bing, Yahoo, Facebook. Affiliate experience would be beneficial (not required).

PHP Developer Vacancy - Magento

Our development team is expanding and we wish to fill a vacancy for a talented PHP developer - who knows Magento inside out - For more information please our development site - Blueclaw Ecommerce -

http://blueclawecommerce.co.uk/php-magento-developer-job-leeds