If you are running display ads on the GDN network and want to increase customer awareness and display visibility - you will want your ads to be as prominent as possible. If a user can see your ad completely without scrolling down the page, it will be more valuable than an impression appearing further down the page.

Strong CPC bids and rich sets of display ads are two ways that will help advertisers achieve greater exposure and trigger more of their ads, but wouldn’t it be great if AdWords users could have more control over their GDN ad positions and control where their ads appear?

Thankfully this is now possible! Every single AdWords account has now got an ‘above the fold’ setting, which allows advertisers to run more efficient display ads. These ads will only be eligible to appear when a placement displays the ads fully upon page-load, with no scrolling required.

Filtering out below the fold impressions gives you greater control over where your ads appear and the opportunity to introduce your brand to a bigger audience. Besides giving you more control, above the fold advertising will help your campaign get more exposure, as long as you remember to adjust your bids appropriately to maintain high impression volume when targeting these premium placements.

Above the fold advertising can be very effective when enabled in GDN managed placements as these placements belong to a customized network of sites which are selected by advertisers on the basis of performance and conversion results.

If you are actively triggering your ads on the display network and want to increase your reach and exposure, why not try enabling the ‘above the fold’ setting, which can boost your conversion rates and sales? ‘Above the fold’ advertising makes the GDN an even more powerful, controlled platform for running high performing display campaigns.

Posted In:

PPC - Google Adwords