Posts Tagged ‘Bing’

Checking Keywords in Different Countries

Published: March 16th, 2010

As the web becomes more international, you may find yourself optimising for international sites. Whilst the differences in spelling may be an obvious place to start, there are also a whole host of different things to consider - differences in search patterns, cultural differences, user behaviour, which social media sites are popular, colloquialisms and more.

The basis of any good SEO company would be to increase the rankings of your client’s website, but if you thought you could just go to the local version of Google and check the ranking of your international site accurately from the UK or wherever you are based, you would be wrong.

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How Important are Meta Information?

Published: March 8th, 2010

Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.

If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.

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Bing donates to Sport Relief - but only with IE

Published: March 3rd, 2010

It sounds like a good idea - Bing will donate 5p for every 10 qualifying searches to Sport Relief, but isn’t donating money supposed to be easy? Instead of a straightforward process of raising money every time you use Bing to search, Microsoft has disregarded the 64% of users who are browsing the Internet using Firefox, Chrome, Safari and Opera. To participate in this scheme, you must use Internet Explorer, download their “Giving Counter” and then rack up the searches using Bing. It makes the whole affair very much tied in with Microsoft and brings to mind the recent news about offering browser choices.

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Where will SEO be in 10 years?

Published: October 23rd, 2009

This is a question I often ask myself. As far as I can see, the answer seems to depend upon two factors – the emergence of real time search and how SEO progresses within the marketing mix.

At present it is impossible to see beyond Google when looking into the future. However, the emergence of a viable competitor does not seem as far off as it did a year ago. The merger of the Bing and Yahoo could make an impact – as long as they stop trying to play catch-up and start looking beyond existing search conventions.

One avenue that looks like it could impact upon Google’s quality-weighted algorithm is real-time search. At the moment, real-time search doesn’t offer much in terms of value for businesses. This is because of its current prominence in the social media sector. The failure of businesses to convert social media into revenue means that the connection between real-time search and revenue has not really been made.

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How to deal with real time search

Published: August 13th, 2009

The new battle to take control of real time search is fascinating - not only because it could form the foundations for a proper assault on Google, but also because it shows that the Bing and Yahoo venture is a merging of two giants that are more out of touch than first thought.

They are still trying to replicate Google’s existing formula for success – rather than innovating and looking to capitalise on the next big thing. This has been a problem for Microsoft for a while. They almost missed the boat on the internet (high vaulting off the pier at the last minute) and now they’re showing their inability to recognise newly relevant trends yet again.

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