Brian McBride, Vice President for Amazon delivered an excellent keynote at this year’s Internet World 2011. He discussed their usage of search engine optimisation, google adwords, affiliate schemes and creating their own “ecosystems” to encourage competition and drive down prices.
Posts Tagged ‘eCommerce’
Internet World 2011 London Update
The Blueclaw team at Internet World 2011 in London’s Earl’s Court has been pretty busy! So many people, so many different services, products and businesses. We’ve received quite a lot of compliments for our stand’s design (which is at no. E 3077) as well.
The main trend that we’re finding today is that people have woken up to the power of leveraging social media to increase brand awareness and sales. We also find that more and more people realize the next step in marketing: conversion rate optimisation. Getting the no.1 spot n Google is no longer good enough. It’s what you do with that traffic and how best to maximize it on your site.
SEO Checklist For Pre-Launch Ecommerce Sites Part 1
Unlike a normal blog or a website, onsite audits for ecommerce sites can be a mammoth job to undertake. It is always better to go through the site and make sure it is seo compliant BEFORE launching. This is to prevent google from indexing non-optimized pages or worser still, finding countless 404s and duplicated content.
- If the ecommerce build is currently on a “dev” subdomain or a sub directory of a site, ensure that it is uncrawlable by password protecting the directory. This is usually the best method instead of adding meta noindex, no follow on page level or blocking bots by the Robots.txt file
Blueclaw Wins Best Retail / Ecommerce Website & Best Paid Search Campaign at the DADI Awards
Today, I proudly announce that Blueclaw wins 2 awards at the prestigious DADIs - The Drum Awards for the Digital Industries 2010, ceremony held last night - we safely defended our Best Use of Paid Search title as well as scooped another important award for Best Retail / Ecommerce Website.
Working your Retail Ecommerce Store for Conversions – Blueclaw Media
These slides were first used in a presentation by us on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please call us 0113 234 3300 :-) Enjoy
Working Your Retail E Commerce Website For More Conversions from blueclaw seo company on Vimeo.
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