Posts Tagged ‘forums’

The right way to get into SEO

Most people get into SEO by through necessity; by trying to push their own site up the rankings with little or no budget. Hence this is why many become obsessed with onsite factors – something they can learn and do without spending much money. For many, going out into worldwide web, spreading the word and getting those links seems far too much like hard work.

However, there’s no way around it. Learning the tricks of getting links is the most important thing you need to know when doing the SEO for a site by yourself.

I could give you examples of how to email people in order to do this etc. et.c, but it’s pointless me telling you. I’ve seen these tips given out (such as using a made-up girl’s name!) and now they don’t work as everyone is doing them. You have to find what works for you by experimenting. The only advice I can give you is to try and be original. The best way to do this is though making your request personal and relevant.

The same goes for blog comments or forum posts. Be original, sincere and relevant. Then the chances of your point of view being deleted as spam are much slimmer.

The key also is not to feel overwhelmed – link building is not an impossible task. To build, you have to do so block by block. If you set yourself a target of 2 or 3 links a day and just keep chipping away then you can still make a good contribution to optimising a site.

Google.co.uk IS broken

Google appear to have rolled out an update to Google.co.uk before it was ready. According to Matt Cutts the update is an attempt to integrate .com results into the searches into results for the option ‘the web’. However, it seems to have brought free reign so that a huge number of international domains are appearing in the SERPs.

Try searching ‘motor forum’ and you will see what people mean when they are saying that the results are broken.

The problem behind this experimentation by Google is that they have never fully defined the options ‘the web’ and ‘pages from the UK (or any other country)’ options properly – the results are usually much the same in both options, with .co.uk domains generally enjoying a slight preference in ‘the web’. Many pages of multi-national interest are .com so Google have decided to even things up a bit to fulfil their ‘expectation’ criteria.

I should take a minute to explain this a bit – Google aim to return the result that most users expect to find. So if they search for ‘Barack Obama’ in a search that covers the web, they probably expect to find a biography page about Barack Obama, possibly on the Whitehouse website or on Wikipedia.

However this seemed to be working perfectly fine before - .com results were showing up in the expected places. In my opinion, anyway. Now my expectations are being dashed in quite a few searches.

I search ‘blinds’ expecting to see a raft of companies selling blinds. Now I see there’s a Telegraph article about Dragons’ Den and an American software company selling something called ‘window blinds’, presumably for Microsoft Windows.

Hopefully they’ll stop experimenting and my expectations will be restored – including the expectation that Google don’t mess up.

Why Using Forums is Good for Site Traffic and SEO

I thought I would make a quick post about the benefits of attaching a forum to your site. Now this most likely applies to large ecommerce sites however it is still worth noting as forums can prove to be very effective in search engine optimisation (SEO).

Have a think about a consumers or even your own search behaviour. Very seldom when we are after a certain product do we search for it in a search engine, go through to a site and then buy it (okay this sometimes does happen especially with sites like Amazon). What I tend to do is research into products I am after and more often than not this research takes me to communities within the World Wide Web. Now this is one half of why having a forum for your site is a good idea.