Posts Tagged ‘Google Adwords’

Strategic Bidding Tips - Adwords

Published: June 3rd, 2010

To get the best result from your Adwords advertising, it’s important to know how to bid strategically. The first step in strategic bidding is to identify how much your keywords cost you in comparison to how much revenue they generate. Once you have done this, you can start adjusting your bids to maximise return of investment.


Making The Most Of Your Bids - Google Analytics

Use the e-commerce conversion rate report available in Google Analytics. This report allows you to identify the most beneficial time for your ads to be displayed. Simply look at the graph data based on hourly performance and see which part of the day is brining you the most purchases.

Making The Most Of Your Bids - Adwords

To make the most of this traffic, maximise your campaign exposure by enabling the bid adjustments option. You can find this feature in the Adwords Ad Scheduling settings. This will help your campaigns achieve 100% impression share and show your ads to a bigger audience at the right time.

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PPC: The only means of making sales?

Published: October 17th, 2008

Many businesses opt to undergo paid search (PPC) only to find that they are getting many click throughs but not many conversations. This is common problem for online businesses and the first thing you may look to do is pump more money into your campaign in order to push your advert up in the rankings and hope to get more click throughs and hence higher conversions. Yet still your conversion rate is low and the reason for it…poor web design.

Designing your website is an extremely important part of an ecommerce business. Many aspects should be taken into account. Just because you are offering a product that a certain person may be interested in does not mean that people are going to buy from you.

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Paid Search Vs Organic, The sprint or the marathon

Published: July 4th, 2008

Marketing has always been a very influential factor in any successful business, however over the years the face of marketing has changed. No longer will a simple advert in the Yellow pages guarantee you with a strong influx of potential customers. The online search engines seem to have become the dominant force in advertising and the first place people look when seeking out their required product or service.

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