Posts Tagged ‘Links’

Mother’s Day Search Engine Optimisation- Mum’s the Word

Published: March 1st, 2011

Mother’s Day is a topical- trending national day. Have you thought about optimising your website to capture any searching souls? Maybe your PR and social media strategy needs a little attention?

Edit the copy on your website- Here are a few SEO suggestions you can consider:

  • Add some new Mother’s Day themed content such as a “Perfect Buys for Mum” or “Mother’s Day wish list”.
  • Add keywords to and optimise your title tags. Title tags are definitely one of the most important aspects, in terms of the algorithmic weight given to them by search engines. If you are selling flowers a perfect opportunity would be to turn your title tag into ‘flowers for Mother’s Day’ as this would capture a popular search term.
  • Optimise the Meta Description tag so that you manage to capture crucial search terms.
  • Build do follow Links to specific Mother’s Day pages
  • Add links to your Social Media sites to attract the attention of the search engines.
  • Create a couple of new themed pages.
Continue Reading »

SEO Spyglass Review

Published: July 15th, 2010

If you are serious about ranking high within the search engine result pages and are serious about SEO then you will know that obtaining high authority, quality links from related website is one of the main factors in increasing ranking position.

Links can be achieved through a number of methods. Sourcing high authority blogs with link bait ideas, paid directories (yahoo directory) which offer instant boosts for a fee or article marketing and free directory submissions.

Working within a success SEO company, we are constantly challenge by our clients to ‘beat’ the competition. I am sure the competition are saying the same thing! Regardless, one of the main principles of SEO is ranking high within the serp’s for the keywords chosen by the clients. Achieving this requires back links and where better to start than analysing the back links of your nearest and dearest competitors? Gaining the knowledge of how your competitors rank high for a competitive keyword is a crucial aspect of successful SEO. Once you understand these links you are able to emulate their most valuable links aligned with your own strategy to move ahead in the search result pages.

There are many tools which you can use to analyse competitor back links. The SEO moz open site explorer is a fantastic tool for link popularity and backlink analysis. Alternatively you can explore competitor back links through Yahoo site explorer. Principally these tools are great in sourcing competitor back links but a personal favourite of mine is SEO Spyglass produced by Link Assistant.

Continue Reading »

Making Sense of Online Content

Published: July 14th, 2010

Generating content that is interesting and newsworthy is a popular technique in the world of online PR, especially for SEO purposes. The more interest your articles, blogs and news releases gain, the more likely you are to gain a high volume of clicks, brand exposure and ultimately traffic to your website.

Below is a list of useful ideas that lead to achieving a successful amount of exposure.

Headlines

Keep headlines simple, they are more likely to be picked up and shared with an audience if they summarise the story effectively. Catchy phrases are likely to hold the readers eye and keep them hooked into reading the whole article. There is no point writing a good piece of news which lays dormant because the headline and opening sentence is a flop. An advert makes an impression within the first five seconds, and a news article should achieve the same.

Continue Reading »

SEO Leeds

Published: March 31st, 2010

Or Why domain names are important.

Having a descriptive domain name is one of the easiest ways to get an important keywords in your URL. However, there is a constant debate between using your brand name in your URL (e.g. www.blueclaw.co.uk) or say, a descriptive, keyword rich URL (e.g. www.seoleeds.biz) Either way, there are a few more ranking factors that you should take into account. For example, I don’t think www.replacebrokenwindowsglassglazerglazingemergencyglaziers.info will be ranking very well. Two words - keyword stuffing.

Some other ranking factors to think about for your domain are:

  • Age of domain - the older the better as it will naturally become a more authoritative site.
  • Great content on site
  • What anchor text links you get to your site - this counts for far more than using keywords in your domain name.
  • And finally, probably the most important factor of all, the quality of links pointing to your website. Don’t think bulk, think relevancy and authority.
Continue Reading »

How Important are Meta Information?

Published: March 8th, 2010

Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.

If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.

Continue Reading »
« Older Entries