To add balance to Eleni’s argument that Google Adwords is better than SEO, I thought it pertinent to publish a retort from an SEO’s perspective. Read this and the opposing article and make up your own mind as to which argument you think is most valid.

Reason 1 - In Most Cases PPC Burns Money

There’s no denying that most PPC Adwords campaigns created by business owners are left to run wild without the daily management needed to make them cost effective. This costs businesses an obscene amount of money as these un-managed campaigns burn cash at off-peak times on keywords that don’t convert or worse to landing pages that don’t exist.

SEO on the other hand cannot be left running on auto-pilot. As a result more care and attention is paid to optimisation and link building activities which in the long run is more cost effective.

Reason 2 – PPC Costs Can Only Go Up

As the market becomes ever more competitive and as Google seek to integrate a paid advertising model into an increasing number of new channels, the costs attributed to PPC are set to increase exponentially as more competitors drive up the cost per click.

SEO services don’t work on the same business model. SEO is a great playing field leveller with small online retailers able to compete with bigger brands by being more agile and having a smarter SEO strategy.