Internet World 2011 was a great success and we enjoyed the event so much that we have booked our place for 2012 already. Thanks to everyone that was involved and those who stopped by to chat. We are looking forward to the exciting and busy months ahead. 
Posts Tagged ‘PPC’
4 Keyword Research Mistakes - Adwords
Mistake 1: Not Using Enough Search Terms
The average B2B business has only 50 keywords in its paid search campaign. Limiting keyword lists is a huge mistake. No matter what your business is, you should always be able to come up with thousands of specific and targeted terms that are highly relevant to potential buyers. Aim to have no less than 5,000 keywords.
What’s making money? What’s wasting money?
Organize your account for maximum effectiveness with Google Analytics Motion Charts
Each keyword you use in your adwords campaigns contributes more or less to the overall return on investment. You will notice that some keywords are performing better than the others. Now the question is – how can I differentiate winners from losers?
The answer is very simple – use Motion Charts within Google Analytics! Forget about spending long hours calculating your ROI and checking the effectiveness of all your keywords – Motion Charts will do it all for you!
Motion Charts is a GA feature that allows you to measure the effectiveness and potential of your keywords over time. A Motion Chart takes your Analytics graphs one step further by offering multi-dimensional analysis of all your metrics for a given report. By using motion charts you can not only filter out keywords that are attracting the most revenue but also spot terms with the highest conversion rates. It is definitely a useful way to identify terms that have got a negative influence on your ROI over a certain period of time.
Let’s start with explaining how you can find ‘Motion Charts’ within your analytics account.
UK first for Blueclaw for new AdWords feature
After being white-listed as one of the first agencies in the United Kingdom to try out a new feature in Google AdWords known as Product Extensions, we are pleased to announce the results from the first few days.
AdWords Basics- What are the different payment methods?
AdWords uses two different billing methods: Postpay and Prepay and the way you’re charged varies according to the billing method you’ve chosen. Once you’ve chosen a billing mechanism, either Prepay or Postpay, it is not possible to switch between the two within your AdWords account. The system will require you to set up a new Adwords account and and ask you to select a suitable billing option.
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