Posts Tagged ‘Search Engine Optimisation’

Mother’s Day Search Engine Optimisation- Mum’s the Word

Published: March 1st, 2011

Mother’s Day is a topical- trending national day. Have you thought about optimising your website to capture any searching souls? Maybe your PR and social media strategy needs a little attention?

Edit the copy on your website- Here are a few SEO suggestions you can consider:

  • Add some new Mother’s Day themed content such as a “Perfect Buys for Mum” or “Mother’s Day wish list”.
  • Add keywords to and optimise your title tags. Title tags are definitely one of the most important aspects, in terms of the algorithmic weight given to them by search engines. If you are selling flowers a perfect opportunity would be to turn your title tag into ‘flowers for Mother’s Day’ as this would capture a popular search term.
  • Optimise the Meta Description tag so that you manage to capture crucial search terms.
  • Build do follow Links to specific Mother’s Day pages
  • Add links to your Social Media sites to attract the attention of the search engines.
  • Create a couple of new themed pages.
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Wanna Know How We Do It?

Published: October 4th, 2010

ecommerce developmentOver the years, we’ve had the oppurtunity to work with so many different clients in various industries: the public sector, fashion, travel, industrial, retail and a whole lotta others. We’ve experimented, researched, used and tested many different ecommerce platforms and solutions and optimized so many designs that it’s come to the point now where we know what works and what doesn’t. So, do you wanna know how we do it?

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SEO Spyglass Review

Published: July 15th, 2010

If you are serious about ranking high within the search engine result pages and are serious about SEO then you will know that obtaining high authority, quality links from related website is one of the main factors in increasing ranking position.

Links can be achieved through a number of methods. Sourcing high authority blogs with link bait ideas, paid directories (yahoo directory) which offer instant boosts for a fee or article marketing and free directory submissions.

Working within a success SEO company, we are constantly challenge by our clients to ‘beat’ the competition. I am sure the competition are saying the same thing! Regardless, one of the main principles of SEO is ranking high within the serp’s for the keywords chosen by the clients. Achieving this requires back links and where better to start than analysing the back links of your nearest and dearest competitors? Gaining the knowledge of how your competitors rank high for a competitive keyword is a crucial aspect of successful SEO. Once you understand these links you are able to emulate their most valuable links aligned with your own strategy to move ahead in the search result pages.

There are many tools which you can use to analyse competitor back links. The SEO moz open site explorer is a fantastic tool for link popularity and backlink analysis. Alternatively you can explore competitor back links through Yahoo site explorer. Principally these tools are great in sourcing competitor back links but a personal favourite of mine is SEO Spyglass produced by Link Assistant.

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Ranking Well in Google Product Search

Published: June 24th, 2010

 

An updated set of tips is now available here

 

Google shopping is the feature with a thousand names. Or maybe just three. Google shopping/Google base/Google product search offers those with an ecommerce website an opportunity to appear within the organic search results under high search volume terms. I have used the electrical industry (probably not the best example due to the competitive nature) as a focal point of my post. Dependant on the competition, the niche category of your products and the amount of products you stock it is possible to increase visibility to your product catalogue through Google product search.

Side note: You can sign up to Google product through the following url:

http://www.google.com/merchants/

Ranking Factors for Google Products
The ranking factors listed are probably the most clear and noticeable ranking factors available. You may want to test alternative factors (extra data fields) however getting the basics right will help rank quickly and effectively.

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When a High Bounce Rate Isn’t Such A Bad Thing

Published: March 23rd, 2010

First, we’ll start with the basics. What is bounce rate? Contrary to what many (myself included) believed, it is not only the amount of time someone spends on a website (e.g. you click on a website and immediately click off after 2 seconds) it is also the number of pages you click after the viewing the landing page (e.g. you click to another page after viewing the landing page).

So the two are quite closely related - for example if you spend 3 minutes reading the landing page you just clicked on, then decide to pick up the phone and ring the company, your visit will count as a bounce. But it is not such a bad bounce because you have unwittingly converted a visitor through a well optimised landing page.

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