Posts Tagged ‘search engine optimsation’

How Important are Meta Information?

Published: March 8th, 2010

Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.

If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.

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New Measures Taken By the Search Engines to Combat Content Duplication

Published: February 25th, 2009

One of the main problems with the Internet today is the amount of duplicate content. This poses problems for searchers who only want to see one version displayed in the search results. It causes problems for the search engines who do their best to index the original version. And finally it causes problems for Search Engine Optimisation (SEO) as site owners are concerned that if the search engines find multiple versions of a page their link credit will be worth less and as a result they will slide down the Search Engine rankings.

The top three Search Engines; Google, Yahoo, and Microsoft, have united in offering a way to avoid duplicate content clogging up the Search Engines and in doing so hope to make things easier for everyone. The solution lies in the “canonical tag”.

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