Posts Tagged ‘Web Development’

X-Cart Shopping Cart And Ecommerce Solution

x-cartX-Cart is one of many shopping cart solutions available on the net (we’ve already worked with Magento and CubeCart) and recent developments in the Blueclaw e-commerce team has enabled us to work with this shopping cart solution and test its capabilities for one of our clients.

Yes, the client may consider using online shopping cart solutions like Bigcartel (up to 100 products only) and Shopify (up to 50, 000 products only at 699USD per month) and think these may be a simpler solution but is it really cost effective?

“Why spend 700USD a month just to keep the site running when you can buy a shopping cart software yourself and get it customized and have full control over it for much less? Isn’t the point of an online store to reduce overheads as much as possible and concentrate more on selling?”


Like all ecommerce solutions, X-Cart has its own pros and cons but right now I’m going to talk about the features that I believe will help clients with

  • large inventories
  • medium to large customer base (dealing with delivery and returns)
  • utilizing different payment gateways
  • run affiliate schemes
  • and desire a fully customized, stylish and professional shopping website

PPC: The only means of making sales?

Many businesses opt to undergo paid search (PPC) only to find that they are getting many click throughs but not many conversations. This is common problem for online businesses and the first thing you may look to do is pump more money into your campaign in order to push your advert up in the rankings and hope to get more click throughs and hence higher conversions. Yet still your conversion rate is low and the reason for it…poor web design.

Designing your website is an extremely important part of an ecommerce business. Many aspects should be taken into account. Just because you are offering a product that a certain person may be interested in does not mean that people are going to buy from you.