Posts Tagged ‘Yahoo!’

Checking Keywords in Different Countries

Published: March 16th, 2010

As the web becomes more international, you may find yourself optimising for international sites. Whilst the differences in spelling may be an obvious place to start, there are also a whole host of different things to consider - differences in search patterns, cultural differences, user behaviour, which social media sites are popular, colloquialisms and more.

The basis of any good SEO company would be to increase the rankings of your client’s website, but if you thought you could just go to the local version of Google and check the ranking of your international site accurately from the UK or wherever you are based, you would be wrong.

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How Important are Meta Information?

Published: March 8th, 2010

Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.

If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.

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Bing and Yahoo to merge

Published: July 29th, 2009

Bing and Yahoo are to announce a merger deal today, which will see Bing used to power Yahoo searches in the future. The deal has been discussed for some time as a new strategy to overtake Google, which presently holds a 63% share of worldwide searches.

The deal should see Yahoo as a new platform to deliver on Microsoft’s new search technology, such as delivering highly-targeted ads, following its currently unsuccessful launch of the Bing brand.

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Pinging Your Sitemap To Google, Yahoo!, MSN, and even Ask

Published: March 18th, 2009

There are plenty of sites that have these links but thought it would be a good idea to post here. This is pinging your sitemap to the search engines. You have gone through the whole kafuffle (first time I have ever wrote kafuffle in my life) of creating a sitemap so it’s a shame not to tell the search engines about it. The following therefore are links that allow you to ping your sitemap to Google, Yahoo!, MSN and even Ask:

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