We are very pleased to announce that we have recently completed a mobile-optimised ecommerce website for our client Direct Golf (www.direct-golf.co.uk) which you can see by visiting the site on any smartphone including iPhone and Andoid handsets.

The growth in mobile commerce or “m-commerce” has been staggering over the last 2-3 years. eBay posted gross merchandise sales of $2 Billion in 2010 via mobile commerce for example and by 2015 it has been projected that mobile shopping will reach $165 billion worldwide. Forrester has projected that mobile sales will grow annually at a rate of 39% over the next 5 years, and will account for 7% of all ecommerce sales by 2016. For some Blueclaw clients we are already seeing mobile sales accounting for over 10% of online sales.

In the UK, it has recently been estimated that 10 million consumers have conducted a transaction through a mobile device over the last year. This was also the year that sales of smartphones overtook the sales of desktop PCS- it has also been estimated that by 2014 more people will be accessing the web from mobile devices than those using desktops.

The speed of growth in mobile commerce- and the extent to which people are using mobiles to access the web (even when browsing in-store)- means that all businesses, and particularly those with an established ecommerce element, should be considering their mobile strategy. The majority of companies still do not have a mobile-optimised website and this is something that is quickly becoming vital. Often standard websites do not convert well to the small screens on smartphones and not having a mobile-optimised site means losing many potential sales.

If you are interested in discussing your own mobile strategy or are looking for a development company to help build you a mobile-optimised ecommerce site, please do not hesitate to get in touch.

 

 

 

 

 

 

 

Posted In:

Conversions, eCommerce, Mobile, Web Development