After being white-listed as one of the first agencies in the United Kingdom to try out a new feature in Google AdWords known as Product Extensions, we are pleased to announce the results from the first few days.

As can be seen in this example from a live campaign, images are provided from the Google Base/Google Merchant Center account beneath the ad text after the web user clicks to show products (note there is no CPC charge for displaying the images as above, only when that person then clicks on a specific product image). For campaigns for which this new feature has been live in the last few days, conversion rates have increased by up to 9% and cost per conversions have decreased by as much as 21%- pretty impressive!

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Advertising, Conversions, Google, PPC - Google Adwords