The Estimated Top Impressions = More Impressions – More Clicks – More Sales!

If you are looking to increase impression share on top converting keywords on the Google search network for your AdWords ads, use the Adwords Estimated Top Impression metric.

Estimated Top Impression data helps advertisers monitor the volume of ad impressions which they are bidding for and more importantly it allows advertisers to maintain high impression volume on those premium AdWords ‘bonus sections’.

The Estimated Top Impressions metric can be found in the Bid Simulator at the keyword level. The system displays the number of times your ad appeared above the organic search results over the past 7 days and how this metric could be different if you used different keyword level CPC bids.

If 70% or more of your sales come from a very limited list of keywords, you should optimise your rankings using The Estimated Top Impressions metric as it will help you buy more high value ad impressions on keywords, which always convert well.

The Estimated Top Impressions metric also works well for advertisers who want to build strong brand awareness as it allows advertisers to show the ads as prominently as possible. It also lets you win more visibility in the AdWords auction which will also lead to your ads earning more clicks from the top of AdWords rankings.

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PPC - Google Adwords