Content is king – that’s what they always say. But not many people offer a good explanation as to why - other than the flakey ‘because search engines like it’.

The explanation is simple really. Links determine the quality of your website. If you have lots of (one-way) links then a search engine will determine that you must have a high quality site. In Google, this will give you a high page rank. But content determines the relevancy. If you have loads of links but no content (copy) on your site then the search engine is unable to determine what your site is relevant to. So you will have a high page rank score with Google but you will be unlikely not appear high in the rankings for any of terms that you want.

So – your site needs content!

Posted In:

Content, Google, Search Engine Optimisation