Industry Tailored Services
eCommerce SEO
Here at Blueclaw we understand the complex areas of executing a good SEO practice for an eCommerce client. We have worked on sites that rely on understanding individual legalities around the world and heavy website content.
An eCommerce digital agency like ourselves have a bespoke on-site SEO audit process which is a great starting point for any eCommerce client. This provides a comprehensive overview of potential issues, and we look to enhance eCommerce performance by paying particular attention to the following common issues:
eCommerce sites have to be set up properly with Javascript rendering so search engines can crawl your website sufficiently.
We examine how Google crawls and indexes a site, with an exhaustive technical audit informed by the latest insight into search engine algorithms and updates.
We ensure that your website’s most valuable attributes are not fenced off by less desirable pages.
With a focus on quality, unique content we will ensure that the site does not feature the duplicated or thin copy that many eCommerce sites rely on.
Fresh, unique product category and product page content communicates to search engines that your site is customer-focused and quality-driven and ahead of the competition.
Optimising the page so that it has a full audit of page titles, headers, meta information, structured data and canonical tags is our starting point with on-site technical SEO.
In product-focused eCommerce, a systematic review of on-page elements can reveal a wide range of areas for improvement and optimisation.
We examine how Google crawls/indexes a site, with an exhaustive technical audit that is informed by the latest insight into search engine algorithms and updates.
There are many benefits for being an eCommerce SEO agency, the benefits for our clients are:
No matter who the eCommerce client is, content will always remain a relevant area when it comes to organic SEO.
As we are an eCommerce digital agency, we provide keyword research and competitor analysis for our clientele no matter the location or language. This provides an insight into how your competitors are generating traffic and what your target audience wants.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.