At Blueclaw, data insights are at the core of everything we do – whether it’s forming our award-winning SEO services, helping to inform growth strategies, or making business decisions based on real-world analytics.
To remain competitive in today’s market, it’s increasingly important to work towards a data-driven strategy in all aspects of your business.
Our data team prides itself on being experts in our field and can help you harness the power of data to enhance your brand and give you the edge you need to succeed.
Successful SEO relies on collecting data from your website and using that data to inform an engagement strategy. This allows for an objective analysis and actionable outcomes, that don’t fall prey to office politics or stakeholder apprehension.
At Blueclaw, we take a ‘big picture’ approach, combining datasets such as log files, position tracking, organic traffic, and more, to make bespoke recommendations based on a holistic understanding of how sites are working and where they could be improved.
Whether you’re looking for increased conversions or highly localised optimisation, our SEO team can compile a plan based on the data and your needs.
Our team are experts in industry leading tools including Google Analytics, Data Studio and Tag manager, SEMrush, Majestic and more.
We also maintain a position at the cutting edge of SEO, keeping track of both those crucial updates and ever-expanding range of technology – combining different tools and APIs means we can provide a complete view of the user journey and experience.
While SEO generally uses your data, Blueclaw looks externally at search trends, keyword research and market research to create campaigns optimised to acquire top-tier links and coverage.
Our approach to utilising data within our Digital PR campaigns commonly includes the use of tools such as Google Trends and Buzzsumo, or scraping social media like Twitter and Reddit to see what your target audience is buzzing about.
Blueclaw’s process for this research is super streamlined to maximise creativity. We use desk research to rapidly produce a high-level study for smaller budgets, or go all out for larger budgets with commissioned studies and surveys or a deep dive analysis into existing databases – or anywhere inbetween!
15 years of experience means we can accurately predict the results of our recommendations and measure ourselves against those metrics; we analyse the impact of every change we make and build that into future actionable insights.
Once a strategy has been established, we implement regular KPI reporting which allows us to pinpoint issues in real time. Search moves incredibly fast – so we move faster.
We look at the wider picture, focusing on long-term results. Our analysis includes year-on-year as well as month-on-month to ensure we capture and utilise or correct seasonal trends or long-term depreciation.
Our reporting can be tailored to the client’s appetite for information. You don’t have to be an expert to interpret our reporting – that’s what we’re here for.
At Blueclaw, data-led is a principle, not a buzzword. From inception, every campaign is informed by existing or obtainable data.
We don’t make up answers and expect the data to back us up. We pose ideas as questions and allow research to reveal the insights that become the most insightful campaigns.
Whether you have a keen understanding of how you want to utilise data, or want us to tell you, at Blueclaw we use our expertise and experience to convert data into results.
By combining technical expertise and content research with audience insights, our multiple award-winning team helps maximise online potential by delivering SEO campaigns which increase your brand’s search result visibility.
Content Marketing Agency
From creative ideation to content gap analysis, our award-winning team aim to make our content marketing strategies data-led as well as personal, with relevant content and best in class media relations.
Tried and Trusted Digital PR Agency
From link building and brand awareness campaigns to on-site copy creation, our content marketing strategy relies on both best-in-class media relations and extensive SEO insights to ensure maximum reach and impact.
A Leeds Based PPC Management Agency
Working collaboratively with our SEO and data insight teams, our PPC team excels at proactively maximising opportunities and efficiencies across a wide range of industry sectors while providing a truly integrated approach.
Data Insights & Attribution
At Blueclaw, data insights are at the core of everything we do – whether it’s forming our award-winning SEO services, helping to inform growth strategies, or assisting businesses make decisions based on real-world analytics.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.