Industry Tailored Services
iGaming SEO
We understand the difficulties and intricacies of implementing good SEO practices for an online casino – from sites that heavily rely on dynamically generated content to understanding the legalities of how online casinos operate in different countries around the world.
At Blueclaw, we are a leading casino SEO agency with extensive experience in working with industry-leading online casinos around the world in the following areas:
From merging multiple sites into a single online entity, to leading complex migrations to a new backend and CMS, we have years of experience in dealing with all types of site migration.
We provide granular risk assessments alongside our migration audits to ensure that any site migration goes smoothly and is in the best shape for search engines and users.
With a heavy reliance on dynamically generated content in order to update game odds or display the latest game scores, this can lead to issues with how JavaScript is implemented on the site.
We have experience with implementing effective dynamic rendering strategies, making it easier for Search Engines to parse your site and resolving any indexation or page experience issues caused by JavaScript.
It is important to ensure that you are providing a positive user experience from a user and organic ranking perspective.
We can help you get ahead of the curve with our page-level page experience reports which follow metrics used within Google’s organic ranking algorithm in order to identify site-wide issues, as well as granular issues local to a page template or single page.
With over 15 years of experience in building high authority link profiles in countries across the globe, we can develop bespoke strategies in order to help establish your casino online.
Whether your website provides sports betting and online casino services or operates as a standalone betting site, sports betting sites can run into a number of SEO issues:
Regardless of industry, content remains king when it comes to the organic performance of a site. With accolades, such as the winner of the European Search Award for the Best Content & PR Campaign under our belt, along with our extensive experience of providing successful content campaigns within the iGaming sector, we are able to produce high-quality content regardless of location or language.
Alongside producing content strategies, we also produce keyword research and competitor analysis for the specific regions in which your site operates in order to provide valuable knowledge on how your audience communicates and their needs, along with how competitors operate and perform for your target terms.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.