Strata Homes are one of the most dynamic UK home builders with property developments throughout the country.
Fierce competition within the property sector poses a challenge for all property and real estate firms. To achieve exceptional results from SEO, an ambitious, practical and commercial SEO strategy is required.
Our approach for Strata had to lead to an increase in enquiries and conversions – the ultimate property company SEO metric.
Buying a property is the biggest investment most people will ever make. In property SEO, answering the essential questions potential buyers have and being found for the keywords that show intent to buy is key.
Strata Homes selected Blueclaw to develop an SEO strategy that would achieve several vital goals:
Using best practice SEO and the in-depth knowledge of our experienced team of technical specialists and property marketers we developed a scalable plan that would see an increase in quality traffic to the site from potential customers.
The first step was to develop a complete understanding of the Strata status quo, with an initial discovery and auditing phase that revealed a number of off-site and on-site opportunities for improvement.
Working with Strata homes’ in-house technical team we then worked to resolve on-site technical issues, creating the launching pad for growth-oriented off-site SEO and content marketing work.
To build authority into the site as part of an effective off-site SEO strategy, we worked alongside Strata’s team to develop new and engaging content to capitalise on the many and varied topics related to property and the home.
This content was promoted by Blueclaw’s PR team throughout the mainstream and industry media with the goal of increasing brand visibility and customer engagement while earning inbound links that would support the ranking strategy.
The final piece of the plan to diversify and deepen Strata’s SEO success, we then developed an ongoing local SEO strategy to seize upon the importance of localised search traffic in the 16 areas where Strata Homes have priority housing developments in order to drive competitive advantage in these target regions.
The results were clear, with unambiguous SEO success, and commercially significant outcomes.