The Blueclaw team were approached by iomart to put together a Paid Search strategy that not only successfully migrated their existing Google Ads account but provided high quality leads, reduced lead CPA and increased lead volume.
The team were met with 3 significant challenges for the account:
To meet these challenges, the team developed a 5 point strategy designed to reduce the CPC through quality score optimisation and increase conversion rate by ensuring they delivered the right messages and user journeys to the audiences being targeted.
As part of their 5 point strategy, the Blueclaw Paid Search team focused on:
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Working collaboratively with our SEO and data insight teams, our PPC team excels at proactively maximising opportunities and efficiencies across a wide range of industry sectors while providing a truly integrated approach.