Leading operators in the online casino sector, Betway approached Blueclaw to create a content marketing and digital PR campaign that would earn high quality links and increase brand awareness.
The interactive asset the resulted from this collaboration, Bond in Numbers used fascinating insights about the James Bond movie franchise, gaining coverage on leading sites worldwide including the likes of Forbes, GQ, The Express, Yahoo, Digital Spy and more. Additionally, the success of this campaign was recognised by being shortlisted at the 2019 European Search Awards.
The goal of this content marketing and digital PR campaign was to earn top tier links for the Betway casino site.
Tasked with creating a content marketing campaign that would earn strong links for Betway Casino, the Blueclaw Content and PR team began with –
Once Bond in Numbers was identified as the winning concept, the project moved into the research, design and development phase.
The Content and PR team established the most interesting data points to compare between different Bond movies, actors and eras, including –
While data was being gathered, checked, cross-checked and refined, the wordsmiths of the content team developed the surrounding introductory text, including contextual links to inner pages of the Betway site.
Written content was crafted against wireframes as the site moved in to the crucial design and development phase, and the delivery of a technically superb and visually beautiful site. This phase included:
Once design was complete, we moved into the PR, promotion and link earning phase:
Within 2 hours of initial press releases being sent, journalists were lighting up the inboxes of the PR team – a great sign that a campaign was on track to smash targets.
We massively exceeded our link KPIs – beating the link target more than 6-and-a-half times over. Results include:
Coverage highlights include:
Content Marketing Agency
From creative ideation to content gap analysis, our award-winning team aim to make our content marketing strategies data-led as well as personal, with relevant content and best in class media relations.
Tried and Trusted Digital PR Agency
From link building and brand awareness campaigns to on-site copy creation, our content marketing strategy relies on both best-in-class media relations and extensive SEO insights to ensure maximum reach and impact.