Industry Tailored Services
Travel Digital PR
No solid sector-specific SEO strategy is complete without a focus on building authoritative and relevant links, and travel digital PR is no exception.
Our PR approach covers one-off projects, small-scale scheduled campaigns and reactive always-on outreach, designed to help put your brand in front of your target audience in the right way, within the highly competitive travel market.
We’ve secured amazing results for our previous travel clients, such as Royal Caribbean, and earned international coverage in euronews (DA 91) for Camptoo and multiple MSN links (DA 95) for Travel Chapter’s sub-brands.
You might think that PR ticks the same boxes regardless of industry, but you’d be wrong. Successful content campaign concepts vary between different sectors, based on target audience, brand credentials and target outlets.
It’s important to work with an agency that really understands how the highly competitive travel market operates. How else would you know that adding a client expert comment is key to landing top-tier coverage when outreaching UK-based travel campaigns?
At Blueclaw, our travel digital PR services cover large interactive campaigns and reactive always-on approaches, with each strategy tailored to what will really work for your brand – always ensuring an in-depth competitor analysis during the ideation process.
A solid campaign concept is key to the success of any campaign and is particularly important when it comes to travel PR.
We establish your focus countries, target keywords and success metrics, and conduct an extensive competitor analysis to identify ideal outlets, based on where your rivals are landing links.
Using these insights, our expert team collaborates in a bespoke ideating session to see which concepts would work for your brand.
This is where your favourite campaign concepts come to life through the use of tried-and-tested methodologies, such as surveys, desk research or leveraging search data.
As well as putting together a campaign strategy that details the projected outcomes and media targets, we’ll also create a detailed design specification to ensure any assets – interactive or static – flawlessly fit with your brand.
We outreach to target domains that we’ve identified as an ideal backlink opportunity, as well as other key contacts within the travel sector through the use of targeted press releases and reactive newsjacking stories.
And we know how important visibility is when it comes to coverage, so we make sure to report on the most important metrics, like GA traffic and DAs, to ensure we meet your expectations.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.