Industry Tailored Services
Operating in possibly one of the most competitive and complex industries, travel brands not only find themselves competing against similar brands, but also comparison sites, OTA behemoths such as Booking.com and Expedia, as well as Google itself.
This, coupled with a complex customer segment spanning both travel and leisure across both domestic and international markets, means that the race is on to attract and convert that all-important customer.
And, with Search considered to be one of the most used and useful touchpoints, working with an experienced travel SEO Agency is crucial to your brand’s success online.
With over 15 years’ of experience working with leaders in the travel and tourism industry in numerous competitive markets, we’ve successfully developed award-winning strategies for major international tour operators, domestic holiday rentals, specialists travel agents and more.
As a SEO agency with extensive experience in the travel market, we cover the following areas:
From merging multiple booking sites into a single online entity, to leading complex migrations to a new backend and CMS, we have years of experience in dealing with all types of site migration – especially in the travel sector.
Our expert team will provide granular risk assessments alongside our migration audits to ensure that any site migration goes smoothly and leaves you in the best shape possible for search engines and users.
In such a competitive landscape, it is vital to benchmark your closest competitors and understand how and why they have achieved their current visibility, as well as understand how they might be at risk of potential new algorithm updates.
This forms a crucial part of forming an onsite content strategy that resonates with your customers and mitigates any future risk from algorithmic updates.
We can help you get ahead of the curve with our page-level page experience reports which follow metrics used within Google’s organic ranking algorithm in order to identify site-wide issues, as well as granular issues local to a page template or single page.
The travel sector provides a great platform for the creation of inspiring and engaging content that sets you apart from your competitors and sets the core foundations needed for SEO success.
Supported by our extensive keyword universe research, we will focus on key commercial pages to drive revenue and growth, using secondary pages to build out authority – all whilst ensuring there’s no keyword cannibalisation.
At Blueclaw, our experience speaks for itself within the travel sector, where we have worked with some of the UK’s most well-recognised brands including Royal Caribbean, Leisure Pass Group, Flight Centre, SkiLine, and Travel Chapter.
To find out more, and to view our award-winning work for Royal Caribbean, check out our recent case studies.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.