We Heart It A Brief History of Social Bookmarking Hi! Its me again! I’m back with more social media goodness to share. This time round, I’m touching on the brief history of social bookmarking and the advent of the image bookmarking phenomenon, PLUS a list of 10 image bookmarking sites (and 2 more!) and the seo benefits of image bookmarking. Bargain! UPDATE 17th May: Rand fishkin at SMX London has just confirmed that image ALT tags weigh more than H1 tags. As SEOs we are very much aware of the benefits of using social bookmarking as part of linkbuilding. Sites like Digg, Reddit and Stumbleupon are considered mandatory: bookmarking your blog posts and websites not only helps increases traffic to your webpage, it helps create a good mix of backlinks in your collection. From Social To Viral (The term viral here does not exclusively refer to videos that has generated a considerable number of hits in a short period of time, rather, an umbrella marketing term that refers to the use of existing social networks to produce an increase number of mentions / awareness on a particular topic, brand or trend) Sites like Digg, especially, has the potential of making your bookmarked link go viral. Essentially, you’re not just bookmarking a link, you are creating conversations around the topic in the link: Digg allows its users to comment on the link and share it with friends on twitter and facebook. Its no surprise that its popularity has spawned a great many number of digg-clone sites, most of them perusing the pligg tool to create their own social bookmarking sites. Not all of them are great but some of them are getting there: you can check out this massive list of digg-clone social bookmarking sites sorted according to page rank, alexa rank, dofollow and popularity: Social Bookmarking Sites Listed in Order of Pagerank, Alexa Rank, Popularity and DoFollow . Now here’s the thing: like directories, social bookmarking can be useful but also tedious and boring. Going through that list of social bookmarking sites you realize that not all of them have that sense of community, they try hard to emulate Digg and may succeed at its basic function, but the end result is just a mind-numbing collection of spammy looking links. The other problem is that: how many real humans go through these sites to search for information and inspiration? The Start of Image Bookmarking Enter image bookmarking. I love image bookmarking. Everybody loves looking at images. They are colorful, beautiful and they speak louder than a 500-word keyword rich article in an article website nobody reads. Image bookmarking came about after the popularity of design blogs: people don’t just want to rely on the sometimes infrequent updates of design blogs to get their daily dose of inspiration, they want to submit and share their own finds too. A List of 10 Image Bookmarking Sites + 2 more At the moment, I can only find 10 image bookmarking sites on the net. I am quite surprised this technique hasn’t caught on yet. WeHeartIt A simple image bookmarking site, open to everyone. Simply create an account and start submitting. They have a special bookmarklet which you can drag and drop into your browser so the next time you trawl the web and spot an amazing image, just click on it to submit to the site. Allows its members to heart their favorite image from the pool. The more hearts an image gets, the more popular it is. mages in here fall mostly into the photography catergory, the kind that is heavily filtered, warm-lensed and vintage looking. Vi.sualize.us Supposedly the first ever image bookmarking website. The owner wanted to create a bookmarking site that is not elitist and is open to all as well as mantaining its credibility as a truly inspirational visual website. Simply create an account and start posting. You can also download a plugin for your browser. Members can like an image and even post comments about it. Typeish A closed bookmarking community - and for a good reason! This is an image bookmarking community that carefully selects the images it displays on the site. And you can tell: the images all fall into a sort of artistic / design theme. To join, you need to email them and ask / beg for an invite. FFFFound FFFFound! Probably the premier image bookmarking site on the internet right now. It emerged after Vi.sualize.us and started off as a pretty simple and straight to the point image bookmarking site that allows you to register an account and post images. Its popularity forced it to close registrations and now you can only join FFFFound if you have an invite. Images in here fall strictly into the design, artistic and inspiration theme. IMGFave A simple, WeHeartIt clone made on Tumblr. Condense A french image bookmarking site. Currently a closed community but it intends on opening registrations soon. Images strictly into the graphic design spectrum: typography, architecture, packaging and ads. Picocool Another closed community image bookmarking site, but I wouldn’t call it inspiring really. The website looks bland in comparison to the rest I have mentioned here. You need an invite before you can even register, which is a downer. Yayeveryday One of THE BEST image bookmarking sites out there, except that the emphasis is on the artists themselves: original works / images made and submitted by the users. It is a community of artists, designers, photographers and the people who appreciate them. Users get dedicated profile pages that credits their work, websites, fans, etc. Members can comment on each other’s submissions. Enjoysthin.gs Simply, a place to share and save things you enjoy. People submit their favorite image, and users can rate the image by enjoying it. The more enjoys an image gets, the more popular it is. And a few more similar ones: Lookbook.nu A fashion community site that allows users to submit images of themselves wearing fashionable or stylish items of clothing. Members can hype a particular image and share the image on twitter and facebook. This is a large growing community already with a japanese version. The site cross promotes each and every submission in its own various microsites and social profiles on tumblr, facebook, twitter etc. Polyvore Similar to Lookbook, except that you can also buy the looks. Users can create looks from available items for sale on the site and images of their own and create style inspiration called sets. deviantART A community site that emerged during the livejournal craze. Oh man, I still remember when livejournal was awesome. Nostalgia. Anyway, deviantART is where users can create profile pages, post, discuss share and rate each other’s submissions. It is one of the largest social networking sites for emerging, amatuer and established artists and art enthusiasts with more than 13 million registered users. The SEO Benefits of Image Bookmarking Image bookmarking has the added benefit of going viral quicker than a simple text link. This is because sites like those mentioned above don’t just display your images, it also saves the link in it as well. We Heart It does not use the nofollow attribute on its links. So does Typeish and Enjoythi.gs. All these sites are a minimum of PR 5, and FFFFound doesn’t just keep your link, its saves the alt tags and title of the post it was submitted from as well. The plus side is that you don’t need to be an artist, designer or photographer to participate. As long as the image / content is interesting enough, you’ll make the cut. This also inspires and motivates you to create interesting and unique ideas and ways to market your site / brand. Also, if you are clever enough to replicate these websites, you will see how easy it is to get free content easily, sub-automatic community-driven and daily at that. A great, simple and legit link-baiting technique! Example of Image that has received many Hypes When a member submits an image that has received many hypes, likes or enjoys, they are sure to link back to the post from their own blog to show this off. People like to be popular and people love it when they get good ratings. The backlinks for you will just keep pouring in. If you add a link (like your client’s) with the image and if it gets reblogged and goes viral, all you gotta do is just harvest the links that gets generated. There is also the added bonus that these backlinks are all dofollows. I have also noticed that sites like these get a high Pagerank quicker than normal blogs. (Some of those sites mentioned above, according to their whois records were only created recently, between late 2007-2008.) Of course, the age old argument that an image’s alt tag does not weigh as much as anchor text on a text link will surface, but at the end of the day, a link is still a link and spiders can only read images as text if you leave the alt tags in. How do I know this works? Coz I’v tried it, look: Image Bookmarking Linkbuilding Why create directories and bookmarking sites when you can create image bookmarking sites? 🙂

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How to create an SEO campaign that’s actually attractive to journalists

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Simran Gill

23 June 2021

This month we’ve teamed up with Daniel Tannenbaum, Editor at TechRound to provide PR and SEO specialists with top tips on how to generate PR campaigns that are actually attractive to journalists.

Read on to find out how to get the balance just right when it comes to creating campaigns with an SEO focus in mind.

Hayley Stansfield, Head of Content and PR at Blueclaw

Link building is crucial to a successful SEO campaign. Sure, you need to be technically fixed up and have some great content too, but having excellent links can be the difference, especially in a competitive industry like insurance, finance or automobile where you need that edge over your competitors.

Some of the best links you can acquire are from high-end news sites and part of your SEO campaign should be geared towards attracting journalists. News sites will typically have DAs that are higher than 40 and even as high as 80 or 90 and if you produce something really killer, you could find that gets syndicated and captures a number of high quality links for you immediately and in the future.

Today, we propose how to create a good SEO campaign to attract journalists, with some quick wins and long term gains included.

Quick Wins

Use keywords that offer industry statistics
You can be very clever with your keywords when writing guides, resources and blog post content. We always like to create guides for our clients that include some industry statistics, surrounding terms such as ‘how much is it worth’ and ‘how many people …”

We make sure that these figures are well optimised in the main meta-title, URL and heading. Ideally, we want to target phrases that people are genuinely searching for and will also attract traffic for the brand too.

Some examples include:
– How much is the residential property industry worth in the UK?
– What is the fintech industry worth in the UK?
– How many people used video conferencing in 2020?
– How many people are uninsured in the UK?
– How many people in the UK do not have health insurance?
– What you need to know about the consumer credit act (see example here)

Whilst some hard-hitting journalism involves finding scoops and researching a story, sometimes journalists are just looking for quick statistics to build up an argument in their article. So if you have written pieces about industry statistics and they rank top of Google, you will regularly find journalists adding you as a reference and giving you a link too. Simple.

Create a press section on your footer
If you have a brand that is gaining traction and people are talking about, why not make life easier for the press and create a dedicated press section on the footer.
Here you can ‘gift’ journalists with lots of recent press releases, images of the founders, logos and other media collateral.

So anyone who is looking to write about you can already find lots of useful information and can start writing away. Just be sure to update the press section and provide new content regularly.

Long term gains

With a lot of SEO campaigns, to truly capture a great opportunity with a journalist, it may take several weeks or months or you may need something of real quality as a hook.

Create a data-driven piece

When you have a content piece with strong data behind it, it creates real credibility and something that a journalist is more likely to share.

One of the best ways to find this data is to conduct a study or a survey and it needs to be a for a substantial number of people e.g 1,000 minimum

You want to find something that is topical, where opinions are very divided or something where there is a prediction based on experts, so that your data could conclude that is groundbreaking and likely to stand out. After all, journalists are trying to sell stories and newspapers at the end of the day! Examples include:
– 60% of people feel passionately about not returning to the office
– 90% of people are willing to quarantine to go on holiday
– Brokers predict bounce back within 6 to 9 months (see example)

How do you get this data?

There are a number of ways to get people to fill in a survey for data purposes. Ideally, you want to make sure that the survey is very quick to fill in (less than 5 minutes) and can be completed online using something like Survey Monkey or Google Docs.

If you want to get something fast and go down the paid route, you can use the likes of Swagbucks and i-Say to get people to fill in your survey.

If you want to go the free or low-cost route, you should ideally have some good incentives such as Amazon Vouchers, 6-month subscriptions to products or other prizes for someone selected at random. You can use a combination of email marketing, twitter (the best option) and other forums to get people to take part. Certainly if you are looking for participants who are mums or students, there are a number of Facebook groups and forums and you are more likely to strike gold with getting participants for free.

How to do outreach

Once you have the data, the next step is to create a nice full piece on your website or the client’s website that hosts this data. This should include bullet points with the key findings, some graphs or tables showing the results from participants and also a comment from a senior person within the company giving their thoughts.

You can use Cision or Roxhill to send your press release out to thousands of potential journalists and be sure to chase them up with an email or phone call to get a hook. Or equally, you can use Twitter to reach out to specific journalists within the target sector to share the piece.

This is time-consuming, hence we refer to it as a long-term strategy and this is where executives and juniors can come in to chase up and message lots of potential journalists.

Reverse it, use Twitter or HARO, then create the piece

To attract a journalist, you can reverse your approach by seeing what the journalists are looking for and then reaching out and asking what information they would like.

You can use the likes of Twitter or Help a Reporter Out (HARO) using specific hashtags like journorequest or the profile PressPlugs who are always sharing interesting topics from journalists and need comments from different companies.

You can then liaise with the journalist and put together a comment, study or survey piece together – and this way you know that you have an increased chance of it being published.

Nothing is ever guaranteed with outreach, but the more time you put in, the more you certainly get out!

Daniel’s tips prove that generating stories that have a purpose are much more likely to lead to success.

By leading with insight and creating content that is focussed around consumer demand or search trends and then supporting this with new, third-party data means that PR specialists can communicate the reason behind creating a story and why it’s something they’re audience will genuinely want to read about.

For more tips, check out our blog on the importance of storytelling or get in touch with our senior PR team today.

Written by

Simran Gill

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We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.

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