Over the past decade, the Blueclaw team has carved out a strong and successful niche in the iGaming sector. Using our extensive knowledge of digital channels and platforms, we’ve perfected the practice of creating an integrated approach to SEO, Content Marketing, and Digital PR that assists gaming brands in building a steadfast presence within the many verticals of the online iGaming space.

Industries

iGaming SEO & Gambling Marketing Since 2010

Over the past decade, the Blueclaw team has carved out a strong and successful niche in the iGaming sector.

Using our extensive knowledge of digital channels and platforms, we’ve perfected the practice of creating an integrated approach to SEO, Content Marketing, and Digital PR that assists gaming brands in building a steadfast presence within the many verticals of the online iGaming space.

Testimonal

We consider VAR from Perfect a very well-thought and executed campaign. Knowing that VAR in football is generally a controversial topic that people like to hear and talk about, we were thrilled by the idea and knew that it was the right way for us to go. As it was prepared alongside the introduction of VAR in the English Premier League, the timing was crucial. Thanks to the right topic and timing, we achieved good results in terms of both backlinks and social media buzz.

Piotr Niedźwiedzki

Chief Operation Officer, ProTipster

Given the fast-paced growth and competitive nature of the iGaming industry, many brands commonly find competing for the top spot in the SERPS to be a very difficult task.

In some cases, various brands opt to simply pay their way into strong positions, while others correctly focus on utilising long-term digital strategies to generate free, organic traffic over a significant period – this is where we come in.

Whether a brand is in year one or year ten, national or international, operator or affiliate, we work hard to understand and address the challenges faced by iGaming brands around the world, and are able to create bespoke strategies that are tailored to using organic tactics to increase site authority, FTD’s, brand awareness, and traffic.

Each strategy we put in place utilises each of our service areas, as appropriate, and is based on meeting the unique needs and objectives of each individual client. Through weekly calls, monthly meetings, and constant “always on” support, our team works hard to build strong relationships with each person we work with and ultimately, strives to become a useful extension of any in-house marketing team we encounter.

Over the years, we have worked alongside successful Operators and Affiliates such as OLBG, Free Super Tips, Betway, ProTipster, Sky Bet, PartyPoker and NetBet.

Given our expertise, we regularly contribute to leading iGaming publications and are commonly positioned as thought-leaders and expert speakers at industry facing events such as ICE and LAC.

Clients.

NetBet
Betway
OLBG
William Hill

FAQs

The main advantages of an effective iGaming SEO strategy are that it can boost conversions, increase your rankings and ultimately work to keep you relevant in a competitive market. It also helps to future-proof your site against any updates.

Yes, our SEO services include an extensive competitor analysis stage, where we look at other sites’ backlink profiles and rankings to see where we fit in. 

Yes, our iGaming SEO services cover international targets, and we have years of experience particularly within European and North American markets. 

Industries.

Experts in eCommerce & Retail Search Marketing

Experts in eCommerce & Retail Search Marketing

With consumers buying online more than ever before, retail and eCommerce stores are constantly facing increased competition. For more than a decade, we have worked on SEO with some of the UK’s biggest eCommerce brands including Affordable Mobiles, Jewsons and Just Eat for Business.

iGaming SEO & Gambling Marketing Since 2010

iGaming SEO & Gambling Marketing Since 2010

Over the past decade, the Blueclaw team has carved out a strong and successful niche in the iGaming sector.

Using our extensive knowledge of digital channels and platforms, we’ve perfected the practice of creating an integrated approach to SEO, Content Marketing, and Digital PR that assists gaming brands in building a steadfast presence within the many verticals of the online iGaming space.

Experts in Travel SEO Services

Experts in Travel SEO Services

Competition dictates that only the smartest and most creative approaches bring results in the travel sector and we pride ourselves on delivering intelligent campaigns that build search visibility using a combination of paid, organic search and content marketing.

Contact.

We’re always keen to talk search marketing.

We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.