Discover our industry insight and tools

6 SEO Considerations You Need to Address to Succeed in the Finance Sector

This whitepaper provides marketing working within the Finance sector with 6 key SEO considerations to address in order to succeed within the sector.

Player Engagement in iGaming – Maximising FTDs with Conversion Rate Optimisation

iGaming operators and affiliates must get closer to customers in order to drive profitable growth. This guide gives gaming marketers the insights that will support customer-first view of acquisition and growth.

27 eCommerce SEO Tips For 2020 Guide

For fresh eCommerce insight, this short briefing paper is a great starting point to inform your SEO strategy – download it now!

The Ultimate SEO Guide for Travel, Tourism and Hospitality

Travel SEO is highly competitive – the Ultimate SEO Guide for Travel, Tourism and Hospitality equips travel marketers to build an exceptional travel SEO strategy.

The 4 Pillars of Player Acquisition in iGaming

The white paper focuses on the essentials, or four pillars, needed to have a successful SEO strategy in iGaming.

5 Steps to Maximise eCommerce Sales – CRO, Audience Insight and Competitor Analysis

Increasing sales in eCommerce isn’t just about traffic – tailoring your strategy using audience insight, competitor research and on-site conversion rate optimisation can be transformative – and this guide gives you all the essential information.

Google’s Mobile First Index SEO Guide

Google’s in the process of rolling out the mobile-first index – with potentially huge implications for your rankings and wider SEO strategy.

As search engines start to prioritise the mobile experience in their ranking calculations, it’s vital to understand the risks – and opportunities – of this fundamental change.

Download the guide to get to grips with everything you need to know – and make sure you don’t fall behind competitors.

The Best Practice Link Earning Guide

Links are still a vital part of SEO. Download the free link earning guide and apply Blueclaw’s strategies, tips and tricks to earn powerful links using content marketing and PR best practice.

The SEO for eCommerce Guide

SEO has become a well-established (though ever-changing) part of the e-commerce marketing mix but for some, those three little letters stir up dread; eCommerce.

The Local SEO Guide: From Search to Sale

Whether you’re a business based in a single location or you have premises nationwide, attracting customers through the door is (of course) vital.

SEO Tools Repository

Explore our comprehensive repository of the top tools to help with any and all of your SEO needs, citing over 300 free and paid tools and resources.

The Ultimate Guide to Google Smart Bidding for Google Ads

Smart Bidding in Google Ads allows experienced PPC practitioners, and busy in-house marketers to easily add new levels of automation to their campaigns. This guide gives you everything you need to know – and includes the results of our most recent Smart Bidding experiment!

Google’s Lead Form Ad Extension

This short paper takes you through Google’s new Lead Form Ad extensions, how to set them up, and what we’ve learned from using them – download it now.

Google Ads Language Targeting in eCommerce: The Blueclaw Study

Learn all about language targeting in Google Ads, and see the results of our latest experiment!

Testing Google Responsive Search Ads – Insights for Brands and Agencies

One of the biggest recent changes to Google Ads has been the introduction of Responsive Search Ads (RSAs) – but it’s important to test rigorously to get the make sure they’re the right choice for your brand or client. Read our guide to learn everything you need to know about what RSA ads are, who they’re for and the results of our first campaign.

The Content Marketing Planner Template

Content is the fuel that drives modern marketing – from PR and inbound marketing to SEO and beyond – so why are so many content strategies disorganised?

CRO For The Custom Gaming PC Market

For fresh CRO insight, this short video and Whitepaper provides tips on how those working in the Prebuilt PC sector can maximise traffic and increase sales.