Resources

Player Engagement in iGaming – Maximising FTDs with Conversion Rate Optimisation

iGaming operators and affiliates must get closer to customers in order to drive profitable growth. This guide gives gaming marketers the insights that will support customer-first view of acquisition and growth.

5 Steps to Maximise eCommerce Sales – CRO, Audience Insight and Competitor Analysis

Increasing sales in eCommerce isn’t just about traffic – tailoring your strategy using audience insight, competitor research and on-site conversion rate optimisation can be transformative – and this guide gives you all the essential information.

Google’s Lead Form Ad Extension

This short paper takes you through Google’s new Lead Form Ad extensions, how to set them up, and what we’ve learned from using them – download it now.

SEO Tools Repository

Explore our comprehensive repository of the top tools to help with any and all of your SEO needs, citing over 300 free and paid tools and resources.

Google Ads Language Targeting in eCommerce: The Blueclaw Study

Learn all about language targeting in Google Ads, and see the results of our latest experiment!

The Ultimate Guide to Google Smart Bidding for Google Ads

Smart Bidding in Google Ads allows experienced PPC practitioners, and busy in-house marketers to easily add new levels of automation to their campaigns. This guide gives you everything you need to know – and includes the results of our most recent Smart Bidding experiment!

Testing Google Responsive Search Ads – Insights for Brands and Agencies

One of the biggest recent changes to Google Ads has been the introduction of Responsive Search Ads (RSAs) – but it’s important to test rigorously to get the make sure they’re the right choice for your brand or client. Read our guide to learn everything you need to know about what RSA ads are, who they’re for and the results of our first campaign.

The State of Automotive SEO Report – Battle of the Brands

In this revealing report we’ve compared the most powerful brands in the UK automotive marketplace, revealing the top brands by sales, brand searches in Google, advertising cost-per-click and more.

27 eCommerce Tips For 2020

For fresh eCommerce insight, this short briefing paper is a great starting point to inform your SEO strategy – download it now!

The Ultimate SEO Guide for Travel, Tourism and Hospitality

Travel SEO is highly competitive – the Ultimate SEO Guide for Travel, Tourism and Hospitality equips travel marketers to build an exceptional travel SEO strategy.

Market Scout – Page Speed Tool

Test your website’s mobile and desktop page speed against your competitors to see how you compare. We’ll analyse where there’s room for improvement and how your potential traffic could be affected.

The Best Practice Link Earning Guide

Links are still a vital part of SEO. Download the free link earning guide and apply Blueclaw’s strategies, tips and tricks to earn powerful links using content marketing and PR best practice.

Google’s Mobile First Index SEO Guide

Google’s in the process of rolling out the mobile-first index – with potentially huge implications for your rankings and wider SEO strategy.

As search engines start to prioritise the mobile experience in their ranking calculations, it’s vital to understand the risks – and opportunities – of this fundamental change.

Download the guide to get to grips with everything you need to know – and make sure you don’t fall behind competitors.

Google Algorithm Update Timeline

Digital Marketing is a fast-paced and ever-changing world, with updates and changes made to Google search algorithms over time. Keep up to date with this handy algorithm update timeline.

Market Scout – Keyword Opportunity Tool

Everything you need to know for your SERP Analysis. The SEO report that instantly identifies the priority pages to optimise on your site, for the biggest increases in traffic.

The 4 Pillars of Player Acquisition in iGaming

The white paper focuses on the essentials, or four pillars, needed to have a successful SEO strategy in iGaming.

The Content Marketing Planner Template

Content is the fuel that drives modern marketing – from PR and inbound marketing to SEO and beyond – so why are so many content strategies disorganised?

The SEO for eCommerce Guide

SEO has become a well-established (though ever-changing) part of the e-commerce marketing mix but for some, those three little letters stir up dread; eCommerce.

The Blueclaw Keyword Opportunity Analysis Tool

Across many sectors, SEO professionals are required to focus on top level and ‘vanity’ keywords that are both enormously competitive and potentially less profitable.

The Local SEO Guide: From Search to Sale

Whether you’re a business based in a single location or you have premises nationwide, attracting customers through the door is (of course) vital.