Smart Bidding in Google Ads allows experienced PPC practitioners, and busy in-house marketers to easily add new levels of automation to their campaigns.
This guide gives you everything you need to know – and includes the results of our most recent Smart Bidding experiment, revealing exactly what happened when we trialled Smart Bidding with a major eCommerce client.
As markets become more competitive and advertising channels and methodologies become more sophisticated – and complex – Google’s Smart Bidding functionality has been introduced to provide automated assistance, focused on your commercial goals.
Whether you’re looking to maximise conversions, control cost or expand visibility, Smart Bidding has an approach designed for you – this guide gets into the details, while also identifying potential pitfalls.
Download it today!