From heuristic reviews and user analysis to ongoing A/B testing the Blueclaw team will be in your corner to continually drive new levels of success.
When you’re on top of the world with best practice SEO and PPC, conversion rate optimisation will open up fresh opportunities to increase marketing ROI, and turn passive site visitors into actively engage prospects and customers.
A Full Heuristics Review
A/B and Multivariate Testing
Thorough UX/UI Audits & Implememtation
Comprehensive Reporting & Feedback Reviews
A Heuristics Review is the first step towards successful Conversion Rate Optimisation. This step allows us to test and implement changes based on our own experience, as well as leading Web Psychology and Neuromarketing Techniques. This also allows us to begin improving your site, even during the initial user testing phase.
Cohort Analysis and User Analysis
By leveraging market-leading session recording and heat-mapping software, User Analysis allows us to identify key behaviours of those visiting your site. In order to target more efficiently, we take this a step further by segmenting users into ‘Cohorts’, which paints a much clearer picture of what types of users your site attracts.
A/B Testing & Implementation
A/B (or Multivariate) testing ensures that only successful test variants are implemented during optimisation. We ensure constant improvement to KPIs by using the “build, measure, learn” cycle to create and test hypotheses which are grounded in research.
Good UX Design is crucial for creating a well-architected user journey, as well as identifying and eliminating areas of friction on the site. We leverage proven design principles to ensure that effectiveness of content is maximised by strategically placing it at the correct stage of the conversion funnel.
5 Steps to Maximise eCommerce Sales - CRO, Audience Insight and Competitor Analysis
Increasing sales in eCommerce isn’t just about traffic – tailoring your strategy using audience insight, competitor research and on-site conversion rate optimisation can be transformative – and this guide gives you all the essential information.