From heuristic reviews and user analysis to ongoing A/B testing the Blueclaw team will be in your corner to continually drive new levels of success.
When you’re on top of the world with best practice SEO and PPC, conversion rate optimisation can open up fresh opportunities to increase marketing ROI, and turn passive site visitors into actively engage prospects and customers.
A Heuristics Review is the first step towards succesful Converson Rate Optimisation. Where we test and implement changes based on our own experience, as well as leading Web Psychology and Neuromarketing Techniques. This allows us to begin improvements to your site, even during the initial user testing phase.
Cohort Analysis and User Analysis
User analysis allows us to identify key behaviours of visitors to your site by leveraging market-leading session recording and heatmapping software. We take this a step further by segmenting users into ‘Cohorts’, which paints a much clearer picture of what types of users your site attracts, in order to target them more efficiently.
A/B Testing & Implementation
A/B (or Multivariate) testing ensures that only successful test variants are implemented during optimisation. We aim for constant improvement to KPIs by using the “build, measure, learn” cycle to create and test hypotheses which are grounded in research.
Good UX Design is crucial for creating a well-architected user journey, as well as identifying and eliminating areas of friction on the site. We leverage proven design principles to ensure that effectiveness of content is maximised by strategically placing it at the correct stage of the conversion funnel.