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Campaign Overview

Sector

Finance / iGaming

Expertise

SEO, Data Insights

Morgan Stanley is one of the largest investment banks in the world, trusted by global businesses and institutions to deliver sound financial services and authoritative advice on market opportunities.

Increasingly, assessments of business opportunities and risks include digital insights to contextualise market trends, identify growth markets and inform investment strategy.

Blueclaw has worked with Morgan Stanley to develop analysis of the iGaming opportunity in Brazil, Germany, Spain, Italy and France based on systematic analysis of the search engine visibility, performance and growth trends of the major plays in these markets.

The Objective

The international iGaming market is fast-moving, defined by intense competition, sweeping changes in regulations and the opening and evolution of new markets – investing in this sector requires reliable and timely market knowledge.

Morgan Stanley commissioned the Blueclaw team to perform in-depth market analysis of the iGaming sectors in fives of the most dynamic and diverse markets in the industry – Brazil, Germany, Spain, Italy and France.

The goal was to provide digital insights that would add even more value to Morgan Stanleys already-powerful advisory services, bringing an extra digital dimension to the analysis.

The Solution

Our starting point was to identify the companies that could be categorised as a top-ten performer in each of the markets above, identifying the most compelling firms based on their organic traffic growth, keyword visibility + expansion, competitive strength and brand.

Once these top performers were identified, the Blueclaw SEO team zoomed in on each in much greater detail, utilising industry-standard tools as well as a variety that have been developed in-house by our technical specialists.

The deep iGaming knowledge of the team (and multi-lingual SEO capabilities) was a great benefit in developing the shortlist of target companies, and in moving on to delivering on a plan to analyse their operations.

Our Results

Our reporting was extensive – and much of it we can’t share in this public case study – but the final deliverables included –

  • Traffic volumes and SEO timelines for each top-ten performer in each market
  • Multi-lingual SEO benchmarking of technical performance, content strategy and keyword optimisation
  • High-level traffic forecasting
  • A summary of market changes and challenges in the digital sphere and beyond across Germany, Spain, Italy and France

Based on the success of our collaboration with Morgan Stanley, we anticipate working with other global professional service firms to resource them with exceptional digital marketing and SEO insight.

Global advisory firms and financial institutions will continue to seek out commercially-significant digital insights – and the Blueclaw team are equipped to deliver across SEO, PPC, content marketing and much more, across almost any market.

Get in touch with our senior team to discuss all things SEO!

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