The brand’s commitment to resourcing punters with the best possible tips, stats and betting opportunities has seen it reach, site traffic in the millions – but it has taken an integrated approach to SEO, social and customer engagement to get there.
The sporting affiliate business model depends on earning high volumes of quality traffic from sports fans eager to read the latest news and pick up some compelling betting tips, and then passing enough of this traffic on to partners to make a profit. It’s a competitive industry that requires deep SEO knowledge, and a commitment to quality content, updated rapidly.
Working with Blueclaw’s on-site technical SEO experts, content marketers, PR professionals and strategists, FST has grown hugely as a result of an intelligent iGaming SEO strategy, including:
- On-site SEO and on-site content consultancy – a focus on tactical content such as tips and match day predictions in articles that show depth, expertise and are loved by search engines
- Mobile optimisation and technical SEO – to maximise site performance, speed, usability and indexation
- Content marketing – From ideation and design to development, the Blueclaw team delivers strategic, brand-boosting pieces like the Match Day Calculator – an interactive content marketing asset that tracks the true cost of fandom
- Digital PR and link earning, using content marketing to unlock media relationships and inbound links
- Top PR coverage from the likes of Yahoo Sport, Daily Star, Daily Cannon, 90mins and more.
Overall, Blueclaw’s bespoke, integrated approach to SEO achieved the following results –
283% Increase in Traffic
449 Top Three Rankings
243% Increase in Sessions
1026 Page On Rankings
31% Decrease in Bounce Rates
91% Increase in Avg. Session Duration
91% Increase in Pages Per Session
By any measure, FST is the most successful sports affiliate campaign we at Blueclaw have ever seen or been part of.
The unprecedented uplift in thousands of key search terms, hundreds of thousands of new visitors and unambiguous financial growth has meant that FST is an example to entire sports betting industry – and we couldn’t be prouder of our work.
Get in touch with our senior team to discuss all things Content Marketing and Digital PR!Contact us today!
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