We’ve worked with FST every step of the way to help build the company into the UK’s ultimate super-affiliate success story.
Today FST is a powerhouse of betting news and tips site with enormous customer engagement and brand momentum – and over 1000 top ten rankings for key search terms.
The unprecedented growth of FST, and our long standing work with the brand has been recognised at the highest levels with award wins at the UK Search Awards, Northern Digital Awards and Drum Search Awards.
The brand’s commitment to resourcing punters with the best possible tips, stats and betting opportunities has seen it reach, site traffic in the millions – but it has taken an integrated approach to SEO, social and customer engagement to get there.
The sporting affiliate business model depends on earning high volumes of quality traffic from sports fans eager to read the latest news and pick up some compelling betting tips, and then passing enough of this traffic on to partners to make a profit. It’s a competitive industry that requires deep SEO knowledge, and a commitment to quality content, updated rapidly.
Working with Blueclaw’s on-site technical SEO experts, content marketers, PR professionals and strategists, FST has grown hugely as a result of an intelligent iGaming SEO strategy, including:
By any measure, FST is the most successful sports affiliate campaign we at Blueclaw have ever seen or been part of.
The unprecedented uplift in thousands of key search terms, hundreds of thousands of new visitors and unambiguous financial growth has meant that FST is an example to entire sports betting industry – and we couldn’t be prouder of our work.