The Blueclaw team’s phenomenal Bond in Numbers campaign for Betway Casino exceeded all link-earning targets with an awesome PR-driven content marketing campaign.
The centrepiece of Bond in Numbers is an interactive asset that explores 50+ years of James Bond lore, comparing the key stats between every movie in the Bond franchise, across all actors and eras.
Tasked with creating a content marketing campaign that would earn strong links for Betway Casino, the Blueclaw Content and PR team began with –
Once Bond in Numbers was identified as the winning concept, the project moved into the research, design and development phase.
The Content and PR team established the most interesting data points to compare between different Bond movies, actors and eras, including –
While data was being gathered, checked, cross-checked and refined, the wordsmiths of the content team developed the surrounding introductory text, including contextual links to inner pages of the Betway site.
Written content was crafted against wireframes as the site moved in to the crucial design and development phase, and the delivery of a technically superb and visually beautiful site. This phase included:
Once design was complete, we moved into the PR, promotion and link earning phase:
Within 2 hours of initial press releases being sent, journalists were lighting up the inboxes of the PR team – a great sign that a campaign will smash targets.
We massively exceeded our link KPIs – beating the link target more than 6-and-a-half times over with 53 links in total, including 21 links Trust Flow 50+, with Bond in Numbers featured in: