The goal of this content marketing and digital PR campaign was to earn top tier links for the Betway casino site. With the success of the campaign was recognised by being shortlisted at the 2019 European Search Awards.
Tasked with creating a content marketing campaign that would earn strong links for Betway Casino, the Blueclaw Content and PR team began with –
Once Bond in Numbers was identified as the winning concept, the project moved into the research, design and development phase.
The Content and PR team established the most interesting data points to compare between different Bond movies, actors and eras, including –
While data was being gathered, checked, cross-checked and refined, the wordsmiths of the content team developed the surrounding introductory text, including contextual links to inner pages of the Betway site.
Written content was crafted against wireframes as the site moved in to the crucial design and development phase, and the delivery of a technically superb and visually beautiful site. This phase included:
Once design was complete, we moved into the PR, promotion and link earning phase:
Within 2 hours of initial press releases being sent, journalists were lighting up the inboxes of the PR team – a great sign that a campaign was on track to smash targets.
We massively exceeded our link KPIs – beating the link target more than 6-and-a-half times over. Results include: