Blueclaw has extensive experience in helping brands operating in the Legal sector for law firms and solicitors to make the most of search and social marketing opportunities.
As the legal sector offers little to no means of generating revenue online, it is crucial that SEO for legal teams, law firms, solicitors and brands operating in the legal space bridges the gap between offline services and online marketing.
Like all lead generation and form capture opportunities, SEO around the legal sector is about seizing traffic at different stages of their sales cycle. When done correctly, this involves providing a trustworthy source of information for early discovery and information, proposing solutions to potential frequently asked questions, and providing a call to action when online research does not provide enough information.
Visibility in the SERPs means providing customers with a full service solution that guides them to make contact with their chosen company.
However, SEO for the legal sector is about more than ensuring you have strong content. SEO-related challenges commonly seen by brands operating in the legal space include:
– Creating content that is authoritative, trustworthy and factual
– Local SEO
– Conversion Rate Optimisation
– Obtaining Brand Exposure
– Competitive Backlink Acquisition
With over a decade of experience, our approach to digital marketing in the legal, law and solicitors sector is focused on providing a bespoke strategy that is both data and customer led.
From family law and criminal law to personal injury or employment law, our team successfully delivers robust campaigns that build trust, increase online visibility, and generate qualified leads at the right point in the purchasing journey.
Common services we provide in the legal sector include:
– Digital PR & Content Marketing
Commonly dominated by top-ranking firms, the legal sector is highly competitively and incredibly saturated. With aggressive competition working harder than ever to hold their own, it’s crucial that driven brands and firms utilise search marketing as part of their strategy to help establish a name for their brand, build user trust and – most importantly – generate leads.
Partnering with a digital agency that understands your sector and its unique barriers is paramount. We understand the effort it takes to build a lead generation strategy that takes advantage of a consistently shifting and advancing market. With the focus on trustworthy and useful content, our team is ready to use their market expertise to complete competitor analysis that identifies key opportunities in the sector.
With over 13 years of digital marketing experience, we’re both effective and enthusiastic when it comes to helping brands in the legal sector make the most of search and digital marketing opportunities.
Having seen success with some of the leading law firms in the UK, our tried and tested approach helps to steer a successful path and deliver powerful results.
increase in organic traffic
increase in top ten keyword rankings