Whether you’re a business based in a single location or
you have premises nationwide, attracting customers
through the door is (of course) vital.
Local SEO is the discipline of carrying out a specific set of SEO
strategies designed to drive two specific outcomes –
• Increased footfall – getting your ideal customers to visit your locations and talk to your staff
• Increased rankings – local credibility supports wider SEO efforts to increase online visibility and sales
This guide outlines what we’ve identified as the key ranking and visibility factors in local SEO.
Whether you’re a part of a local company looking for ways to even the odds with global competitors, or a national brand that just isn’t as visible as you need to be across all regions -this guide sets out the practical and profitable steps to make it happen.