Resource

The Local SEO Guide: From Search to Sale

Whether you’re a business based in a single location or

you have premises nationwide, attracting customers

through the door is (of course) vital.

Local SEO is the discipline of carrying out a specific set of SEO

strategies designed to drive two specific outcomes –

• Increased footfall – getting your ideal customers to visit your locations and talk to your staff

• Increased rankings – local credibility supports wider SEO efforts to increase online visibility and sales

Martin Calvert
Martin Calvert

This guide outlines what we’ve identified as the key ranking and visibility factors in local SEO.

Whether you’re a part of a local company looking for ways to even the odds with global competitors, or a national brand that just isn’t as visible as you need to be across all regions -this guide sets out the practical and profitable steps to make it happen.

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