25% of business searches on Google are now location-specific – and the majority of searches are now conducted on mobile devices.
Put simply, people are searching for businesses like yours ‘in the moment’ – and there’s a limited window to capture their interest and bring them to your store, office or outlet.
A structured local SEO strategy puts you in a position to capture this business from consumers who are right on your doorstep and are ready to convert their interest into sales – often within the same day.
Successive updates to the Google search algorithm (Venice, Pigeon and Possum), as well as changes that make businesses with local credibility much more prominent in the SERPS and on Google Maps – including the famed Google ‘three-pack’ – make local SEO a very powerful and focused approach that delivers measurable financial results.
Local On-page Optimisation – Whether you’re looking to optimise a landing page or your entire site to capture traffic from customers looking for companies with a local presence, we’ve got you covered.
From selecting priority keywords and optimising meta information to systematically managing on-page content and NAP (name, address, phone) data, we’ll ensure that search engines – and potential customers – know you’re a trustworthy local choice.
As part of our managed service we’ll continually update and optimise your search, Google maps and Google+ listings.
By keeping Google up to date with your details and services, you’re presenting the consistent and compelling information needed to be competitive in local search.
We track search engine trends and updates to ensure that we, and our clients, are up to date on all aspects of local SEO performance and best practice – ready to react to risk, and capitalise on opportunities to increase local SEO visibility.
Consistent citations and references across the most influential business listings and authoritative local sites will give your credibility – and rankings – a boost.
We ensure that your site builds up a stable, accurate and trusted profile that increases local visibility, supported by a structured plan for link-earning in local media and influencer sites.
The semantic approach to content will become ever more important in the future of search. In the here and now, structured data and Schema gives you the opportunity to reduce dependence on the ability of search engines to guess your local credentials – with Schema, you tell them about your local roots.