While there are no immediate fixes to remove penalties, a sustained process of cleaning up your site’s link profile by removing links that no longer fit with Google’s standards, disavowing links you cannot remove is a great start.
Google and other search engines are all about providing users with the right answers to search engine users – penalising a quality site forever doesn’t serve that aim so making an evidence-based reconsideration request will frequently lead to the penalty being revoked.
Link removal is a skilled task which requires detailed analysis and a systematic approach – and has to come prior to the use of Google’s Disavow Tool or any reconsideration request to the search engine.
Blueclaw has successfully removed penalties for clients in a number of sectors, including from ecommerce to property, and particularly in challenging niches such as sports, betting and iGaming.
Your link profile may be beyond reproach, but if Google suspects your content is written or structured in such a way to game their systems, you can receive a hefty slap in the form of a Panda penalty.
To remove a Google penalty, you need to understand the penalty that has applied, when and why.
Blueclaw’s approach to removing such a penalty is to perform a deep dive content audit, taking in considerations such as keyword density, cloaking, duplicate content and over-optimisation of both on-page content and factors such as page titles and headers.
If you’re uncertain as to whether your site has a penalty and of what type, or would like to understand if it is at risk because of its link profile, then please get in touch for a free consultation.