Building your site with optimal user experience for your audience often requires dynamic and technical requirements on your website. Technical optimisation is the fine tuning of every aspect on your site that can influence Google’s ability to read, understand and index the content on your site. This is the foundation of a website’s overall health and organic search visibility and is a critical part of search engine optimisation.
Every website is built with a specific purpose which makes them unique in their construction. Therefore, our approach is bespoke to your needs.
We use our 15+ years of experience in SEO, a plethora of tools, and our adaptable collection of processes to identify and optimise the technical aspects of your site.
Website migrations bring up risk management for most but when done right they can be a great opportunity to optimise crawl budget, site architecture and content hubs.
By ensuring we cover every technical check, baselining performance before and monitoring after, we can reduce the risk of any traffic loss during this time.
Website migrations are a staple here at Blueclaw with hundreds of successful migrations under our SEO teams belt.
Our all-encompassing, in-depth technical audit checks every part of a site that can influence Google’s ability to quickly read, understand and index content on your site for all users.
These checks investigate the following areas of your site:
With page speed becoming more influential to Google’s ranking factors we’ve built comprehensive reports and processes to identify, monitor and improve overall site speed and specific page speed across Google’s most influential speed metrics:
We optimise your website with these in mind considering your entire audience, across any device or geographical location.
Our experience in Site Structure Architecture is extensive and ranges across a number of industries and website set-ups.
We look to minimise waste, effectively consolidate content hubs and optimise user flow and navigation to not only improve Google’s ability to find the most important pages but also to help users (real people) find what they are looking for at any point within the user journey.
Google is cracking down on websites that deliver poor user experience and it’s now a critical part of any SEO project. We consider all possible audiences when optimising a site, this includes:
We’ve always considered Technical SEO as the foundation of our agency, and we’ve built ourselves up from there.
Our 15-years experience as a Technical SEO agency means we continue to push the boundaries of effective and efficient optimisation – all while considering how Google defines a great website.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.