Whether your business currently operates internationally, or you are looking to globally expand your brand, we understand that on top of providing an effective SEO strategy, it is also important to understand how your international audience utilises search.
At Blueclaw, we can utilise our native SEO specialists to apply bespoke SEO strategies that will set your business apart and get you in front of your international audience.
Regardless of where in the world you are looking to establish your business globally, content remains the top priority of any international SEO strategy. At Blueclaw, we develop content strategies that are effective across international markets.
Our native content specialists have a deep understanding of their regional audience and can create unique, optimised content to propel your international organic performance to the next level.
Working alongside our multilingual content specialists, our PR team will help extend the visibility of content and establish the authority of your international business with quality, native external linking strategies.
We also have long-established partners who provide seamless access to native-level Spanish, Russian, German, Portuguese, Greek, Italian, French, Polish, Cantonese and Mandarin speakers to support our campaigns.
Structuring your site to ensure search engines can match your site to the user’s country and language parameters is one of the largest considerations when planning to implement international SEO. At Blueclaw, we understand the multitude of methods that can be employed in order to accomplish this and can provide expert advice to implement the best site structure for your requirements.
International SEO is the process of structuring a website and its content for an international market by targeting a country and the language of the users, then optimising the site to allow search engines to interpret this correctly and present the localised content to users from the target country in the correct language they speak.
Although it is possible to organically rank a site in other countries, the relevance of the content may not be ideal for the needs of the international market, resulting in lower visibility. The site will also miss out on search volume for terms in other languages and also colloquialisms used in different countries.
Utilising international SEO will allow you to meet the needs of an international audience, along with ensuring that your site is structured correctly for search engines to interpret and display the correct content to users, based on their country and spoken language.
While many technical SEO considerations will remain consistent regardless of where a website operates, the largest difference will be the requirements of potential customers. People around the world will not only have different requirements, but they will also search for the information they need differently. We all know how the English language can change between the UK and the US or how a user in France will typically search using the French language. This is why it is important to truly understand the requirements of a potential international audience and this is how we, at Blueclaw, approach planning effective international content strategies.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.