Whether you’re a business based in a single physical location or serve a specific geographical area, getting the right customers through the door is absolutely vital. Local search engine optimization or local SEO is a strategy that helps businesses become more visible in local search results on Google.
Local SEO has the dual effect of getting relevant customers through your doors and buying your products, and driving online sales through your local credibility.
With 46% of all Google searches being location-specific and the majority of searches being performed on mobiles phones, it’s obvious that, in most cases, customers want answers fast.
To help you win against your competitors, we make sure all your local signals across Google’s local search results are optimised, putting your customers one step closer to a transaction.
When people perform a local search query, there is typically a much higher chance of that person making a purchase and therefore a much higher conversion rate.
When people use a mobile phone in addition to performing a local search, the likelihood of that resulting in a purchase increases by 35%.
At Blueclaw, our expert team takes both local mobile optimisation very seriously and our tried and tested approach to both will help get the right customers through your door.
As a local SEO company, we have a wealth of experience helping businesses like yours with a structured local SEO strategy to convert customers interest into sales often within the same day.
As part of our local SEO strategy, we’ll update and optimise your search, Google maps and Google listings to be able to increase your chances of being included in Google’s Local ‘Three Pack’, where it displays the top three results for local SERPs.
With mobile search being an increasingly important part of local SEO, it is important to optimise your site for mobile.
As a vital part of our local SEO services, we’ll optimise your website for mobile-friendliness by improving your site’s load time, making sure your mobile website has a great user experience and a responsive design.
By selecting priority keywords from a master keyword research list, optimising on-page content and NAP (names, address, phone) data, we’ll ensure that both search engines and your potential customers know that you’re a trustworthy local choice.
Through citations and references from authoritative local sources, we’ll give your website the credibility you need for both search engines and customers to trust what you provide is a good alternative to your competitors.
We’ll make sure your site’s reputation is presented as a trusted, accurate and stable site, supported through a structured SEO plan for link-building that will increase your local visibility.
As part of our local SEO services, we’ll help you become more visible towards search engines by implementing the correct format for schema and structured data. It will help tell Google about your local roots.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.