When looking at your content strategy, not only is it important to optimise what content you already have, but it is crucial to identify any gaps in your current offering.
With a content gap analysis, the goal is to come up with strategic content ideas that will drive more traffic to your website and provide value to your target audience.
A content gap analysis is finding the holes in your current content. It’s about identifying the areas of opportunity that will help inform your target audience in every step of the customer journey.
A content gap analysis doesn’t just relate to landing pages, but also blog articles, social media content, and other content assets. And as well as identifying opportunities to create new content, it also allows you to optimise your existing content to appeal more to your target audience.
Our team here at Blueclaw will start off with making an inventory of all your current content. Looking at your current performance, we’ll identify pages that have a high potential to drive more traffic to that page.
Through this analysis, it’ll become clear which pages we’ll keep as is, which ones drive no value and should be deleted, and which pages should be optimised.
We perform keyword research, where we assign a primary and secondary keyword(s) to each URL on your website with their respective monthly search volume and rank them based on the keywords that have the highest search volume.
The keywords with the highest search volume will be the pages we’ll look to optimise first. These will be pages that are not currently optimised for these high search volume keywords and have untapped potential.
The next step in the content analysis process is where the “gap” will be identified. This is where it becomes apparent where the existing content is missing content on relevant topics.
Based on the content analysis, it will also become clear what kind of content should be created to address these topics, be it a blog article, a landing page or product explanation.
Again, our team at Blueclaw identifies new content areas through keyword research. By doing comprehensive keyword research, it will become clear where there are areas in which your website is missing content.
Furthermore, our experts will be looking at what your competitors rank for, and more importantly where and how they are outranking your website. This will allow us to identify further content gaps and help outrank your competitors.
By uncovering unused potential in your content strategy, Blueclaw will help make your content the best it can be and increase your ROI.
We make sure to provide actionable steps to bridging the gap in your content strategy and provide measurable results.
We have extensive experience doing content gap analysis for a variety of industry sectors, such as iGaming, eCommerce and finance and look forward to helping you achieve your goals.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.