Keyword research is the basis of SEO and the heart of organic search marketing. The goal of search marketing is to understand what your audience wants to find, how your customers search and how their queries can be answered.
Paired with over 15 years of experience and extensive market research, our team will help you overcome your competitors and improve your standing within the SERPs.
Our expert team take a deep-dive into your customers needs, what sort of questions they’re asking, what kind of format they want the information in and how many people are searching for your topic.
These types of questions inform our SEO strategy and help us get the right people to the corresponding pages of your website at the right time.
This also allows us to provide both existing and prospective clients with traffic projections, conversion performance and data on where to focus your KPIs.
Our keyword research commonly starts out with extensive research into your competitors, understanding what your business is all about, and gaining insight into where SEO opportunities lie for your business.
This process starts with identifying who your top competitors are, through competitor analysis tools and identifying who turns up in the SERPs for the main keywords you want to rank for.
We then gain insight into the top four competitors that keep turning up and what type of strategies they employ to rank for those keywords.
Competitor keyword research helps us understand your position in the market and how you compare to your competitors.
By doing competitor keyword analysis we can find relevant and valuable keywords that your competitors are ranking for, but you don’t (yet).
If your rivals are targeting relevant keywords and getting traffic from them, then the likelihood they are relevant to your business is high.
For search engines, the most important thing is to present the best possible search experience through relevant and high-quality content.
Keyword market research is the first step in that process and through this process we also focus on what terms are financially important to you. This will ensure that the keyword universe will help move your business forward and take your business strategies into consideration.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.