Keyword & Market Research

Ranking for thousands of keywords is meaningless if those rankings don't bring customers

Keyword research is the bedrock of SEO , using market research to fuel search engine superiority.

Anticipating how customers search and how their queries can be answered is at the heart of search marketing.

What is keyword research?

Keyword research is the starting point of any effective SEO strategy. We begin with in-depth research into customer needs, questions and even emotions to build up an SEO strategy that gets the right people to the right pages of your site, at the moment they’re most interested.

Keyword research is performed in the early stages of a campaign, refreshed regularly and benchmarked against competitors to ensure that SEO strategy is in line with customer needs, and commercial reality.

Keyword research is the bedrock of on-site and off-site SEO strategy and, crucially, allows us to provide clients or prospective clients with traffic projections, conversion performance and hard evidence with which to build KPIs as part of a transparent ongoing strategy.

Want to learn how our proven keyword strategies make it happen?

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The Blueclaw Keyword Opportunity Analysis Tool

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Building Keyword Targets - Search Market Analysis

We start with extensive research to gain an intimate understanding of your business, your competitors and the true SEO opportunity for your business. Competitor analysis helps us to understand your position in the market and how your strengths and weaknesses compare against your rivals in the online space. This enables the Blueclaw team to develop strategies that are ambitious but realistic, and grounded in real-world data.

Best in Class Keyword Research Tools + Unmatched Industry Insight

Conducting keyword research requires a mix of methodologies to be truly confident in the strategy generated. Our team’s many years of experience in working for clients across every industry and niche, as well as a suite of highly specialised 3rd-party and Blueclaw-owned tools do the heavy lifting to provide us with fresh statistics and rock solid insight.



Our in-house keyword-opportunity tool MarketScout draws on data from a variety of industry-leading software platforms (such as Majestic, Screaming Frog, DeepCrawl and Buzzsumo) and provides a straightforward but detailed report that reveals the gap between you and the front-runners in the market and – best of all – how we can close it.


By combining this SEO insight with a deep understanding of the competitive marketplace, your unique selling points and the keyword terms that are most financially significant to you, we ensure that your keyword strategy is relentlessly commercial and supports a wider SEO strategy that moves your business forward.

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