Any SEO campaign starts with a full site audit to uncover what the state of your website is. It covers all technical, site architectural and content aspects of a website. The goal of an SEO audit is to create a tailored strategy that fits your goals and target audience for maximum results.
At Blueclaw, our site audit process analyses how well your website is doing compared to best practices laid out by Google and identifies all underlying problems affecting organic search. Our SEO site audits also identify all the missing pieces or gaps your website may have.
Our comprehensive SEO site audit consists of performing two main audits: a technical SEO audit and an on-page SEO audit.
At Blueclaw, our team usually starts any relationship with a technical SEO audit to discover any technical issues that are holding back sites from performing well and being visible to both search engines and your users.
Our tried and tested audit process focuses on optimising your site’s infrastructure, which includes looking at optimising your site’s accessibility, doing a site speed audit, site log audit, having great UX and user usability.
It detects issues like inaccessible pages for both search crawlers and users, duplicate content, outdated and missing code, poor canonical and pagination tags and ineffective chain redirects.
Content is also key! Through an on-page audit, we look at your site’s content structure, your use of primary and secondary keywords, your implementation of meta data and schema, as well as your internal linking profile and user experience.
Our expert team usually starts with keyword research to inform page copy, meta data and site structure.
Then a competitor analysis to explore how the site’s technical and on-page elements compare to its top competitors and any gaps your site has compared to the current market.
Lastly, we execute an internal linking audit to help search engines understand how your site is organised and help increase your link equity.
Doing an SEO site audit takes time as an SEO specialist will analyse and uncover opportunities to increase the rankings of your site. During that time, we will keep you in the loop through bi-weekly or weekly meetings to inform you of what we are doing and initial insights that you can start implementing on your website.
We take pride in ensuring our site audits are both easy to understand and action, and we have extensive experience doing site audits for a variety of industry sectors, such as iGaming, eCommerce and finance.
We’d love to chat with you about your next project and goals, or simply share some additional insight into the industry and how we could potentially work together to drive growth.