Our SEO team optimises the on-site architecture of large, complex sites and communicate this in the clearest possible way to search engines without sacrificing usability and design.
We have extensive experience with an array of eCommerce platforms, such as Magento, Shopify and Woocommerce, and a whole range of server configurations. At every step we apply SEO methods and tools to improve visibility for the site as a whole, and core product and category pages in particular.
Our bespoke on-site SEO audit process is a great starting point for any eCommerce site, and provides a comprehensive overview of potential issues, including but not limited to the following:
We examine how Google crawls/indexing a site, with an exhaustive technical audit that is informed by the latest insight into search engine algorithms and updates.
A full audit of page titles, headers, meta information, structured data and canonical tags is our starting point with on-site technical SEO. In product-focused eCommerce, a systematic review of on-page elements can reveal a wide range of areas for improvement and optimisation.
With potentially millions of pages, eCommerce sites benefit more than any other from this process of streamlining and optimising, using techniques such as URL parameter handling, meta robots rules and layered navigation techniques.
Ensure that your store is best, most valuable products and categories are not fenced off by less desirable pages.
With a focus on quality, unique content we will ensure that the site does not feature the duplicated or thin copy that many eCommerce sites rely on. Fresh, unique product category and product page content communicates to search engines that your site is customer-focused and quality-driven and ahead of the competition.
Sites running Magento and similar eCommerce platforms can be resource heavy; we ensure that the page load speed and general site performance is as smooth as possible. Whether your platform or a mix of other factors is responsible for slowing your site down – we identify and act to deliver improvements that improve the customer journey while supporting SEO growth.